CCTV News (News Network): As the weather warms up, tourism consumption scenarios such as flower viewing, surrounding tours, and rural tours are becoming increasingly rich. People's leisure and vacation are no longer limited to long holidays, and travel is within reach anytime and anywhere.
Online travel platform data shows that the spring tourism market has entered the peak season ahead of schedule, and the number of searches related to flower viewing increased by 2.2 times year-on-year compared with 2024, and the proportion of people traveling and flower viewing has reached nearly 55%. Short-term excursions and micro-vacation products are popular, with orders with accommodation durations of 2 days or less accounting for 60.6%. This spring, plum blossoms, rapeseed flowers, cherry blossoms and other flowers are blooming in full bloom, and all parts of the country are showing a pattern of blooming from south to north. Beijing, Nanjing, Hangzhou and other places are popular flower viewing destinations, with orders for spring outings in Beijing rising 114% year-on-year.
In March, rural tourism has also become a craze. At the Guizhou Wood Drum Festival, Miao compatriots dressed in costumes welcome tourists from all over the world, and the colorful activities further promoted the development of local tourism. At the same time, with the comprehensive relaxation and optimization of China's transit visa-free policy, the number of inbound and outbound passengers at Shanghai cruise port exceeded 350,000 inbound and outbound passengers, a year-on-year increase of 2.6 times. There are 3,034 cross-border tourism groups entering the country from the Hekou Port in Yunnan and mainly in Southeast Asia, an increase of 42.68% over the same period last year.
