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"Flower viewing economy" brings popularity to rural cultural and tourism consumption. "Flowers are good and blooming" makes "traffic" become "retained"
2025-05-07 source:CCTV.com

CCTV News: Recently, millions of acres of rapeseed flowers in Luoping County, Yunnan have entered the peak flowering period. Golden flowers cover the hillsides and fields, and a large number of tourists come to enjoy the flowers. The craze for outings and flowers appreciation has also made local tourism popular and gave birth to the "flower appreciation economy".

In Luoping County, tens of millions of rapeseed fields are spread out on the ground like golden velvet blankets. The mountains and villages contrast each other, the train passes by the fields, and a spring-filled rural painting comes into view. Tourists came from all over the world to appreciate the beauty of rapeseed flowers.

In order to enrich the tourists' experience, Luoping County has launched a variety of flower viewing methods. There is always a way to keep tourists’ hearts with small trains, electric cars, plank roads, and mountaineering trails. The reporter learned from the Luoping County Cultural and Tourism Department that since the rapeseed flowering period this year, Luoping County has received 1.35 million tourists. The arrival of flower viewing tourists has also made the local catering and accommodation business prosperous.

Sichuan Dazhou: Ten thousand acres of plum blossoms bloom together, and the spring is in full bloom in outings and enjoying the scenery

Tongchuan District, Dazhou, Sichuan, tens of thousands of plum blossoms bloom in competition. Continuous plum blossoms are decorated with branches, clusters next to each other, densely packed, standing on the branches like clouds and snow. Tourists go out to enjoy the flowers and walk in the forest. The fragrance of flowers is refreshing and has a unique pastoral fun. The local area uses flowers as a medium and also launches various cultural and creative, special food, and agricultural products, so that tourists can experience the unique rural tourism while enjoying the flowers.

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