Xinhua News Agency, Beijing, March 16 (Reporters Zhang Ziyun and He Xiao) Now, it is the season when spring is warm and flowers are blooming and everything is reviving. People are walking out of their homes to look for "poetry and distant places." "To start better, go camping" "People should stay in places without ceilings"... Open social software, "camping" is becoming a new high-frequency word for consumption.

This spring, 26 years old is getting busier every year. In addition to her nine-to-five job, she also has a more "cool" career - a manager of Xingyue Handmade Farm in Miyun District, Beijing. Every year, the popularity of the camping market has driven the performance of the farm to rise year by year in the past two years, especially since the beginning of this spring, more customers have come to consult about business conditions. While she was happy, she also began to think about how to seize the opportunity and use refined operations to meet the consumption needs of different types of customers.

"In the past, guests could just sit outdoors with a tent, but now they are concerned with 'exquisite camping'. To this end, we have upgraded a full set of cooking utensils and lamps, and also provided customized services such as bonfire parties and fireworks performances. We have also prepared fun activities such as rabbit feeding, fishing, and gamblers for the children." Niannian said.

Guests enjoy the bonfire at the Xingyue Handmade Farm. Xinhua News Agency published public data showing that the core market size of China's camping economy has reached 133.4 billion yuan in 2024, and is expected to exceed 248.32 billion yuan in 2025.

Consumption potential in culture, tourism, sports and other industries is being released at an accelerated pace. A cultural and creative souvenir that combines artistic and portability has become a new consumption growth point. According to incomplete statistics, the number of cultural and creative practitioners in my country has exceeded one million, and the scale of the cultural and creative market is showing a growth trend. The continued growth of the cultural and creative market size has also made new professions such as "cultural and creative product planning and operator" known to more people.

Walking in Anqing City, Anhui Province, the Huangmei opera is gentle and touching, and the Jingfeng Tower stands against the river. This small town located in the lower reaches of the Yangtze River has rich cultural and tourism resources, attracting many tourists to come and visit. How to "bring home" the scenery that cannot be taken away? The answer can be found in a cultural and creative store in the Daopashi Historical and Cultural District.

Walking into the store, Anqing Qiaolou refrigerator stickers, Zhenfeng Tower key chains, Huangmei Opera special stamps and other cultural and creative products containing Anqing elements are eye-catching. These products are all from Huang Shen, a post-00s cultural and creative product planning and operation engineer, and her designer team.

"I founded the brand in my sophomore year. At that time, we were the only one cultural and creative store on the entire street." Talking about the cultural and creative market in the past two years, Huang Shen used the word "explosion" to describe it: "Last year, our store's total sales exceeded one million yuan." In order to meet tourists' increasingly strong consumer demand for cultural and creative products, the store will launch two to three new cultural and creative products almost every month.

The picture shows various cultural and creative products containing Anqing elements. Xinhua News Agency

In the vast black soil of Jilin, the ice and snow are melting. After more than three months of busy operation, the Lianhuashan Ski Resort in Changchun ushered in the "dormant period" in spring. Li Xiang, who had been busy all winter, was finally able to give himself a vacation.

28-year-old Li Xiang is the captain of the patrol rescue team at Lianhua Mountain Ski Resort. In the past two years, the ice and snow economy has been booming, and the "ski patrol rescuer" who is responsible for snow track inspections and protects the safety of "snow friends" has become an indispensable new business in the snow. As a senior practitioner who has been in the industry for nearly 10 years, Li Xiang was deeply touched: "When I first started working, there were only 3 patrolmen in the ski resort, and now there are 7. In the just-passed snow season, another post-00s generation joined our team."

Li Xiang (first from left) is providing assistance to the injured "snow friend". Xinhua News Agency has issued

New consumption has spawned new occupations, and new occupations have witnessed new vitality. "Research Report on the Development of China's Ice and Snow Industry (2024)" predicts that the scale of China's ice and snow industry is expected to exceed one trillion yuan in 2025. "The ice and snow industry has entered a golden period of rapid development. Our ski patrol rescuers must also seize the opportunity and use higher professional capabilities and more considerate services to increase the fire for the 'Ice and Snow Hot'." Li Xiang said.

In July last year, the Ministry of Human Resources and Social Security included 19 new occupations and 28 new occupations into the national occupation classification ceremony, including new occupations such as cultural and creative product planning and operators, ski patrol rescuers, and new occupations such as leisure camping site butlers.

When "camping on weekends" becomes a new way of life, cultural and creative design "gathering fans" consumers, and the "ice and snow fever" gradually heats up, these "playing" big markets have become vivid footnotes for the transformation and upgrading of China's consumption structure, and are also giving birth to more new professions and outlining a new picture of China's consumer market.