CCTV News: With the arrival of spring, the consumer market is also showing vigorous vitality. From cultural tourism to catering, various departments have also introduced a number of measures to enhance consumption vitality.

Ministry of Culture and Tourism: The list of a new batch of 40 national tourism and leisure blocks has been announced

On March 13, the Ministry of Culture and Tourism announced the latest batch of national tourism and leisure blocks, including the Xiankou Historical and Cultural District of Shijingshan District, Beijing, and the Wanlimiao Pedestrian Street, Xinhua District, Shijiazhuang City, Hebei Province. These blocks cover the eastern, central and western regions of the country, with distinct cultural characteristics and rich leisure formats. Some blocks have fully explored the cultural value of the city to achieve an organic combination of tradition and modernity; some blocks focus on co-construction and sharing, and superimposed the "block", "community" and "parks" to allow multiple subjects to share a better life; some blocks have not only improved the living environment through micro-transformation, micro-improvement, and smartization, but also improved the tourist experience, making the old city reborn. As of now, there are 204 national-level tourism and leisure districts in my country.

Ministry of Commerce: Multiple departments will launch more than 120 special catering consumption promotion activities

The latest data shows that in 2024, my country's catering consumption reached 5.57 trillion yuan, accounting for 11.4% of the total retail sales of consumer goods, which is also the largest category.

At the Ministry of Commerce’s regular press conference held on the 13th, the spokesperson said that this year, the Ministry of Commerce will work with relevant departments to carry out the 2025 "Chinese Food Festival" event, with the theme of "Enjoy Chinese Food and Create a Better Life Together", and launch more than 120 special catering consumption promotion activities. Guide local governments to create a matrix of catering consumption activities and cultivate new hot spots in catering consumption in combination with traditional festivals, peak consumption seasons, movie prime time, large-scale events and cultural and sports activities.

The vitality of my country's county-level consumer market is surging

The improvement of the county-level commercial system plays an important role in promoting consumption and driving economic growth. Data from the Ministry of Commerce shows that from 2023 to the present, a total of 2,628 county-level comprehensive commercial service centers, 13,391 township commercial centers and 138,000 village-level convenience stores have been built and renovated nationwide. In Yangshuo County, Guilin, the duty-free tourist shopping city covers an area of ​​more than 100,000 square meters is open to welcome customers, and more than 500 well-known brands have settled in it.

The efficiency of county logistics distribution continues to improve

While county commercial infrastructure is being upgraded, county logistics distribution efficiency continues to improve. Henan integrates the delivery parts of various express logistics companies, adopts a shared and unified delivery model of sorting systems, reducing logistics distribution costs and achieving delivery within 3 hours at the county and village levels. At present, more than 100 million express parcels are entering and leaving the countryside every day. Data from the Ministry of Commerce shows that by the end of 2024, the growth rate of retail sales of rural consumer goods will be higher than that of urban areas for 36 consecutive months.