CCTV News: With the arrival of spring, the consumer market is showing vigorous vitality. From cultural tourism to catering, various departments have introduced a number of measures to enhance consumption vitality.

On March 13, the Ministry of Culture and Tourism announced the latest list of national tourism and leisure blocks, including 40 including the Xiankou Historical and Cultural Block in Shijingshan District, Beijing, Wanlimiao Pedestrian Street, Xinhua District, Shijiazhuang City, Hebei Province. These blocks cover the eastern, central and western regions of the country, with distinct cultural characteristics and rich leisure formats. Some blocks achieve an organic combination of tradition and modernity by fully exploring the cultural value of the city; some blocks focus on co-construction and sharing, and superimposingly create "blocks", "communities" and "parks" to allow multiple subjects to share a better life; some blocks not only improve the living environment through micro-transformation, micro-improvement, and intelligence, but also enhance the tourist experience, making the old city reborn. As of now, there are 204 national-level tourism and leisure districts in my country.

Ministry of Commerce: Multiple departments will launch more than 120 special catering consumption promotion activities

The latest data shows that in 2024, my country's catering consumption reached 5.57 trillion yuan, accounting for 11.4% of the total retail sales of consumer goods, and it is also the category with the largest proportion.

At the Ministry of Commerce’s regular press conference held on March 13, the spokesperson said that this year, the Ministry of Commerce will work with relevant departments to carry out the 2025 "Chinese Food Festival" event, with the theme of "Enjoy Chinese Food and Create a Better Life Together", and launch more than 120 special catering consumption promotion activities to guide local governments to create a catering consumption activity matrix and cultivate new hot spots for catering consumption in combination with traditional festivals, peak consumption seasons, movie prime time, large-scale events and cultural and sports activities.

my country's county-level consumer market is vibrant

, and improving the county-level commercial system plays an important role in promoting consumption and driving economic growth. Data from the Ministry of Commerce shows that from 2023 to the present, a total of 2,628 county-level comprehensive commercial service centers, 13,391 township commercial centers, and 138,000 village-level convenience stores have been built and renovated nationwide. In Yangshuo County, Guilin, the duty-free tourist shopping city covers an area of ​​more than 100,000 square meters is open to welcome customers, and more than 500 well-known brands have settled in it.

While county commercial infrastructure is being upgraded, county logistics distribution efficiency continues to improve. Henan integrates the delivery parts of various express logistics companies, adopts a shared and unified delivery model of sorting systems, reducing logistics distribution costs and achieving delivery within 3 hours at the county and village levels. At present, more than 100 million express parcels are entering and leaving rural areas every day. Data from the Ministry of Commerce shows that by the end of 2024, the growth rate of retail sales of rural consumer goods will be higher than that of urban areas for 36 consecutive months.