CCTV News: Now, it is spring and flowers blooming, which has led to the "cultural and cultural enthusiasm" since the Spring Festival holiday. Data released by the State Administration of Cultural Heritage shows that during the Spring Festival in 2025, museums across the country received 72.6487 million visitors, with an average daily reception volume increasing by 12.84% compared with the same period last year. In 2024, the number of visitors received by museums across the country exceeded 1.4 billion, setting a record high. More and more visitors are visiting the museum to learn about history and draw on the power of culture.

In major museums across the country, many visitors are welcomed to visit every day. In front of many treasures of the town, people stopped to appreciate them.

In addition to basic exhibitions, major museums will also carefully launch temporary exhibitions to bring together precious cultural relics from cultural and museum units across the country. Technology empowers innovative means bring new exhibition experience to the audience

In recent years, with the rapid development of new technologies such as big data, cloud computing, and artificial intelligence, major museums have actively explored new forms and enhanced the "museum experience" through innovative exhibition methods. The immersive digital light and shadow exhibition of the Jingdezhen China Ceramics Museum combines the latest digital presentation methods such as AR and AI to bring a unique experience to the audience.

The new Yinxu Museum uses naked-eye 3D technology to present more than 20 precious cultural relics of the Shang Dynasty, including Duling Square Ding, in the same space. At the Changsha Museum, viewers can touch virtual porcelain artifacts with their fingertips on the electronic interactive screen.

Relying on the deep integration of "culture + technology" and "digital + cultural and museums", museums and other cultural and museum institutions have continuously expanded the supply of high-quality cultural products, which has effectively promoted the continuous heating of the "cultural and cultural and cultural craze". The treasure of the museum provides inspiration. Cultural and creative products are frequently "out of the circle".

With the continuous innovation of the content and forms of museum exhibitions, cultural and creative products are transforming historical elements into consumer products that the audience loves through diversified forms, becoming an important bridge between cultural heritage and modern consumers.

The number of visitors to the museum to see the exhibition has surged, and the various cultural and creative products launched by the museum have also "give countless fans".

The museum's treasure has become a continuous inspiration for cultural and creative products, attracting the attention of young people. The double-faced divine bronze mask is the treasure of the Jiangxi Provincial Museum. After design and adjustment, the ancient cultural relics have given it new characteristics.

The hot sales of cultural and creative products have driven the attention of cultural relics themselves and released people's demand for spiritual culture.

From the breakthrough in exhibition format to the innovation of cultural and creative products, the museum makes the collection of cultural relics "live". More and more museums are expanding life scenes with coffee, food, etc., allowing traditional culture to innovate in contemporary life. For example, people can taste a cup of Oracle coffee to experience the culture of the Shang Dynasty, and cultural and creative cakes can also be interacted through mobile phones.

Experts pointed out that museums are transforming from a single display function to a multi-dimensional cultural experience platform. The cultural and cultural passion is a "two-way rushing" between traditional culture and audiences.

Liu Yu, deputy director of Changsha Museum, introduced that the continuous heating of cultural and museum enthusiasm not only reflects the strong demand for cultural consumption, but also reflects the society's exploration of the return of historical roots and innovative inheritance.