The China Consumers Association today released the "2024 Consumer Satisfaction Evaluation Report" showing that the comprehensive score of consumer satisfaction in 100 large and medium-sized cities in 2024 was 80.36 points, an increase of 0.44 points over the previous year's score, which is generally at a good level.
Of course, the consumer satisfaction scores in 35 cities were higher than the national comprehensive score, and the consumer satisfaction scores in 65 cities were higher than last year. Among the three first-level indicators, the scores of "consumption rights protection", "consumption environment" and "consumption supply" were 80.48 points, 79.26 points and 81.67 points respectively. Compared with 2023, the scores of "consumption rights protection" and "consumption environment" increased by 1.27 points and 0.51 points respectively.
From the indicators, the top 5 satisfaction scores in 2024 are the three-level indicators of the improvement of public infrastructure, convenient logistics, rights protection channels, rights protection efficiency, and rights protection results. The three-level indicators of the last five scorers are information truth, consumption policy, consumption law enforcement, consumption warning prompts, and transaction security. This is also the direction of efforts to boost consumption and build satisfactory consumption in the future.
By regional perspective, the gap in satisfaction performance in the eastern and western regions has further narrowed, and the central region has the highest growth rate of satisfaction scores. The satisfaction scores of the eastern, central and western regions were 83.70 points, 78.02 points and 76.78 points respectively. Judging from the average annual growth rate of satisfaction scores, the central region reached 1.26%, with the largest growth rate, followed by the western region’s growth rate of 0.67% and the eastern region’s growth rate of 0.29%. Suzhou City, Foshan City, Yichang City, Qingdao City, Hangzhou City, Shenzhen City, Yantai City, Nanjing City, Guangzhou City and Weifang City ranked first to tenth in consumer satisfaction.
In response to the people's livelihood demands reflected in the evaluation results, the China Consumers Association recommends increasing the intensity and scope of consumption subsidies, optimizing the old-for-new policy, and encouraging green consumption and innovative consumption. Seize the opportunity of urban renewal and enhance the consumption vitality of urban agglomerations. Promote urban-rural integrated development, further break down obstacles to expand urban-rural consumption integration, and allow urban and rural residents to share high-quality consumption and development results. (CCTV reporter Wang Jing)
