CCTV News: Data from the Ministry of Commerce shows that the growth rate of retail sales of rural consumer goods has been higher than that of urban and urban for 36 consecutive months. In particular, the "old-for-new" consumer goods launched by the state has also brought policy dividends to county and township consumers, driving consumption.

Walking into this home appliance sales store in Hanwang Town, Mianzhu City, Sichuan Province, refrigerators, washing machines, air conditioners, TVs, water dispensers and other products that are included in the "old trade-in" range are selling well.

With the 2025 "National Subsidy" policy includes mobile phones, tablets, smart watches and other digital products in the scope of new purchase subsidies for the first time, third- and fourth-tier cities and townships and counties, markets in third- and fourth-tier cities and townships are also activated by "National Subsidy".

In the county consumer market, "national subsidy" mobile phones in the price range of 1,000-2,000 yuan, especially mobile phones with large screens, large capacity and large battery life are more popular among consumers. At the same time, smart watches and bracelets, products in the price range of 1,000-1,500 yuan are relatively popular.

The latest data from the Ministry of Commerce shows that driven by the policy of home appliances for new products, the sales of home appliances and audio-visual equipment in the county reached 10.8%, ranking first in the commodity category.

Rural bulk consumption grew rapidly. In 2024, county-level automobile sales exceeded 2.3 trillion yuan. "Old for new" superimposed on multiple activities to boost the automobile market

Driven by the "Old for new" policy, sales of automobiles, home appliances, home decoration and other products have been booming, and consumption potential has been continuously stimulated. In Heilongjiang, all regions have fully tapped new demands in the automobile consumer market and enhanced the vitality of the automobile consumer market.

Recently, Harbin City held the 2025 New Car Used Car Live Broadcast Festival, and various car companies launched a number of discounts such as price cuts and full discounts. By the end of March, Harbin will hold a number of public welfare auto shows, large-scale group buying conferences and other consumption promotion activities, and issue 20 million yuan in car purchase subsidies.

Qiqihar City also held a car purchase promotion activity to benefit the people. Consumers can not only enjoy the scrapping and replacement and update policies, but also receive a car purchase subsidy of up to 27,000 yuan. Consumption benefits the people, and the purchase and sales of the automobile and home appliance market are booming

In Tonghua, Jilin, the local government has launched a series of consumption-friendly policies to continue to stimulate new consumption vitality.

Walking into this communication equipment sales store, the clerk was busy explaining the subsidy rules to customers.

In addition to communication equipment, the local automobile and home appliance markets have also ushered in both purchasing and sales.

The local area also held a car purchase discount activity of "Renew Travel, Enjoy the Future" and issued 2 million yuan in consumption coupons. Some companies have also launched discounts, discounts, subsidies and other preferential activities to further stimulate the vitality of the consumer market. "Old trade-in" expansion, sales of mobile phones and tablets have increased significantly

In Qingdao, Shandong, as 3C digital products such as mobile phones and tablets have joined the scope of "Old trade-in" subsidy, with the superposition of multiple preferential policies, sales in the home appliance market are booming. Since the subsidy started on January 20, 120,000 consumers in Qingdao have applied for subsidies for 3C digital products, with a total transaction volume of about 470 million yuan.

This is a shopping mall in Qingdao, and the digital product area has attracted many consumers. Since 3C digital products were included in the "old-for-new" subsidy scope, the sales volume of mobile phones, tablets and other products has increased significantly.

In addition to digital products, the sales of water purifiers, dishwashers, rice cookers, microwave ovens and other products have also increased significantly. In response to the problems of small space in old kitchens, inadequate sizes of home appliances, and difficulty in dismantling and handling during the "old trade-in" process, some companies have also introduced service measures to clear up the bottlenecks and difficulties in the "old trade-in" process.