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"Flower Appreciation Hour" set off a tourism boom. The "Spring Flower Economy" injects new impetus into urban and rural consumption.
2025-05-05 source:CCTV.com

CCTV News: March is coming, the wind is warm and the sun is warm, everything is growing, and flowers are blooming all over the country. In Nanjing, Hefei, Yichun and other places, people went to parks and suburbs to go out and enjoy flowers. The "flower appreciation fever" set off a tourism boom and injected spring momentum into urban and rural consumption.

Nanjing, Jiangsu: Ten thousand acres of flowers paint spring colors, and the plum blossom economy promotes income growth

Nanjing, Jiangsu Province has had a special liking for plum blossoms since ancient times, and it has a tradition of planting plum blossoms 1,500 years ago. Fujiabian Plum Blossom Mountain in Nanjing is one of the popular places to enjoy plum blossoms in the area. At present, nearly 10,000 acres of plum forest are in their peak flowering period, and multiple varieties of plum blossoms bloom one after another, forming a sea of ​​pink and white flowers. On weekends, many citizens and tourists also came here to go out for a walk and enjoy the spring.

The Plum Blossom Mountain in Fujiabian is not only an ornamental plum forest, but also an economic fruit forest. 70% of the plum trees here are economical fruit plums, and the green plum fruits produced can be processed into more than 20 products such as crispy plums, peach, and plum sauce, with an annual output value of over 50 million yuan.

Local villagers said "one tree of plum blossoms and one tree of gold". Through plum blossoms, the industrial ecology of Fujiabian has also been revitalized. Now, the local area has also launched the "night plum blossom viewing" model, which is equipped with fireworks show and agricultural product markets. The number of tourists in the evening has increased by 20 to 30% compared with previous years, and the surrounding B&Bs, farmhouses, strawberry picking and other projects have also become popular.

Ningshan, Shaanxi: Plum blossoms bloom in spring, tourists come for a trip

In the past two days, as the temperature rises, plum blossoms in Ningshan County, Shaanxi Province, located in the hinterland of the Qinling Mountains have bloomed one after another. More than 140 plum blossom varieties planted in more than 120 acres of plum forests, with more than 10,000 trees. These plum blossoms bloom from mid-February and will last until late March. In the spring, enjoying plum blossoms, checking in and taking photos, there have been about 10,000 tourists here every day.

Meizi Town, where Ziwu Meiyuan is located, vigorously develops the "flower economy" and creates a rural tourism destination integrating flower viewing, leisure and vacation, and drives industries such as costume rental, makeup photography, and cultural and creative products. B&Bs and farm stays have also grown to more than 20.

Yichun, Jiangxi: Early cherry blossoms are in full bloom in the bright moon mountain. It is the right time to enjoy the flowers

The original scenic spot in Mingyue Mountain, Yichun, Jiangxi is currently in the peak cherry blossom season, with more than 30,000 cherry trees blooming, and the entire scenic area is like a pink ocean. Now, early cherry varieties such as Fuji and weeping cherry blossoms are blooming. Flowers are clustered on the branches, breeze blows by, and the petals fall like snow, which is intoxicating.

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