CCTV News: At present, the cumulative box office of the movie "Nezha: The Devil Child's Trouble" (including pre-sales) has ranked among the top 8 in the global box office list. In the movie, this little hero with a hot wheel and a fire gun not only shines on the screen, but also drives a tourism boom in various places. Recently, many scenic spots across the country announced that tourists can visit free or half price with their movie tickets for "Nezha 2".

In Xinfushan Scenic Area, Xintai City, Tai'an, Shandong, tourists can redeem tickets with their electronic or paper ticket stubs and ID cards from "Nezha 2". Many scenic spots in Longkou Nanshan Scenic Area, Hongye Shiyan Scenic Area, Mengshan Scenic Area and other scenic spots in Shandong Province have also introduced policies to enter the park for free and half-price with the movie tickets of "Nezha 2", providing the audience with a new choice of "watching mountains and rivers after watching the movie", forming a closed-loop of "using movies to lead tours" and attracting a large number of tourists.

Tourist Sun Zheng said: "This movie is very good. I have watched it, and I can climb Mengshan during my leisure time. It's great."

Ding Xue, director of the Marketing Center of Xinfushan Scenic Area in Xintai City, Shandong Province, said: "After the event was launched, the average daily visitor volume increased by about 40%. Many families first watched the movie and then climbed the mountain, and the response was very enthusiastic."

In Xixia County, Henan Province, there are many scenic spots related to the legend of Nezha. After the movie "Nezha 2" was popular, the local area launched a cultural and tourism consumption promotion activity "Nezha, go back to Xixia hometown with me" and joined forces with seven major scenic spots such as Xixia Laojieling to launch a "Nezha 2" movie ticket, free scenic spot tickets and free experience tourism project activities.

Wang Jie, marketing manager of the Xixia Laojieling Scenic Area in Henan Province, said: "From the perspective of customer sources, not only the number of local tourists has increased, but tourists from surrounding cities and even further regions have also been attracted. Through this event, the number of tourists in the scenic area increased by 80% in the same period compared with 2024, bringing new vitality and heat to the scenic area."

Similarly, in the Chongdugou Scenic Area in Luanchuan, Henan, the "Watch "Nezha 2"·Free Travel to the Mountains and Waters" activity was launched. At the ticket office of the Chongdugou Scenic Area, tourists holding the "Nezha 2" movie tickets are redeeming the scenic area tickets in an orderly manner.

Staff of Chongdugou Scenic Area, Luanchuan, Henan Province, Zhang Yi, said: "After we released this event on the platform, the number of messages and telephone consultations in the backend has increased significantly, and the number of tourists' bookings has also gradually increased. Many tourists are very interested in this event. It is expected that a small peak of traffic will also be ushered in the weekend, which has also ushered in a good start for our spring tourism this year."

Hekou, Yunnan: "Nezha 2" attracts many Vietnamese viewers to enter the country to watch

"Nezha 2" has set off a global movie craze, which not only stimulated the enthusiasm of Chinese audiences to watch, but also attracted many Vietnamese viewers to enter the country from the Hekou Port located in Yunnan.

Early in the morning, a long queue was lined up in the entry passage in the Nanxi River Joint Inspection Building at the Hekou Highway Port of China, and many tourists were waiting for inspection in an orderly manner. Vietnamese young Zhao Damei made an appointment with her friend to go shopping in Hakou. As a senior movie fan, when "Nezha 2" was just released in Hakou, Zhao Damei asked her to grab "new" to watch it.

The estuary is across the river from the old Vietnamese market. The convenient entry and exit customs clearance policies and rich tourism resources have attracted many Vietnamese people to work, study and live in the estuary. Deng Shihong is one of them.

At present, "Nezha: The Devil Child's Trouble" is being screened locally and continues to attract fans of Vietnamese audiences. Since the release of the film, the proportion of Vietnamese audiences has been around 5%.