CCTV News: The reporter learned from the General Administration of Customs that private enterprises have maintained the position of the largest foreign trade operator in my country for six consecutive years. As the "main force" of foreign trade, last year, the import and export of private enterprises increased by 8.8% year-on-year, and the proportion of my country's total foreign trade value increased to 55.5%. In addition, last year, private enterprises also created "three firsts" in my country's foreign trade field.

In 2024, private enterprises created "three firsts" in the foreign trade field

Specifically, the first time was that the number of private enterprises with import and export performance exceeded 600,000 for the first time, reaching 609,000, continuing to inject new strength into the development of foreign trade.

The second first time is that private enterprises have become the largest import and export entity of high-tech products in my country. Import and export high-tech products increased by 12.6%, accounting for 3 percentage points of the total import and export value of similar products in my country to 48.5%.

The third first time was that the proportion of my country's consumer goods imports exceeded 50% for the first time, an increase of 2.8 percentage points year-on-year to 51.3%, of which more than 60% of daily chemicals, fruits and other products were.

In 2024, the activity of foreign trade operators in three categories: private, foreign-invested and state-owned enterprises continued to increase, with nearly 700,000 enterprises with import and export performance throughout the year, setting a new high.

Brands are accelerating their overseas travel

In order to promote the development of the private economy, various places continue to take real and practical measures. In Zhejiang, Yiwu, the "World Supermarket" has been very busy recently. The first European store of Yiwu Good Goods Brand Overseas Collection Store will be settled in Venice, Italy, winning a "good start" for the 2025 "Yiwu China Small Commodity City" brand overseas globalization strategy.

Yiwu brand enters the world and its first European store is settled in Venice

The "Yiwu Good Goods" brand overseas collection store is a key overseas project jointly created by the Yiwu Brand Development Promotion Association and the leading brands in various industries in Yiwu. It brings together high-quality products in multiple categories such as jewelry, daily necessities, stationery, toys, etc., and is committed to expanding global channels. In January this year, the world's first store of "Yiwu Good Goods" opened in Yiwu locally, and an order of 120 million yuan was signed on the first day. Just 8 days later, the brand went overseas and gathered Global No. 2 Store and quickly joined the franchise, announcing its settlement in Kenya, East Africa. The first European store awarded this time is located in Venice, Italy, and will open in the second half of this year to welcome customers.

Realizing "store opening around the world" in a more flexible and efficient way has also attracted more companies to join. This internet celebrity brand, which originally focused on the domestic market, selected 30 single products to enter the collection store, hoping to quickly open up overseas markets. At present, Yiwu is planning to establish multiple warehouse-style exhibition and sales centers overseas that integrate display, trade and warehousing. And starting this year, it is planned to find five countries to hold global promotion conferences for brand overseas collection stores every year.

Yiwu Mall Group Overseas Investment Development Co., Ltd. introduced that the promotion will be displayed and the sales part. It will be promoted in Africa, the Middle East and Central Asia, which means that merchants have copied many small markets overseas, and the Yiwu big market empowers the global small market to renew.