"If there is no way ahead, I will step out a way!" The lines of "Nezha: The Devil Child's Trouble" not only ignited the audience's enthusiasm, but also reflected the determination of Chinese animated films to break the shackles.
People were amazed at the energy bursting out by this young hero character who was on the Hot Wheel and wearing Miantian Ling: he ranked first in the box office of Chinese movies, the number of viewers, and the box office of the single market in global film history. It is no accident that the successive "breaking the ceiling" has been proved once again that the film's popularity has once again proved that the harmonious harmony of cultural genes and modern social values can release huge cultural energy and market potential.
Cultural energy comes from the distant and profound historical context. Nezha’s Sea is a classic myth. From the classic animation "Nezha’s Sea" by Shanghai Art Film Studio in the late 1970s to the current "Devil’s Children Nezha" series of movies, the works contain wisdom and courage, right and wrong, good and evil, and the condensed oriental aesthetics and magnificent imagination are the key to endless and touching people’s hearts. The audience walked into the cinema and encountered a cute "enchant beast" based on Sanxingdui bronzes. They felt the "willows roaring" when Mrs. Yin bid farewell to Nezha, thus creating a natural sense of intimacy, which internalized into a deep cultural confidence.
Only by deeply exploring the contemporary value and spiritual power contained in the excellent traditional Chinese culture, literary and artistic works can have a deeper civilization background and produce a deeper communication and influence. "Journey to the West: The Return of the Great Sage" combines national style and youthful expressions, "Three Thousand Miles of Chang'an" arouses cultural resonance with heroic poetry, and "Deep Sea" expands the creative boundaries of ink and wash animation... Looking at the rise and full trajectory of domestic animation, aesthetic taste and innovative perspectives are different, and China's excellent traditional culture has always been a fertile ground for creation.
Market potential is released as industrial development accelerates. Every link in the cultural industry chain requires original capabilities that match it. The birth of a high-quality animation work involves hundreds of animation production companies, requiring the collaboration of multiple industries such as director, visual effects, sound, and distribution. The long accumulation of technology, the patient carving of "a few seconds of lens polishing for a year", and the ingenuity of doing just one thing well, is the underlying logic of the production of high-quality content. Slowness also makes it faster to a certain extent. In 2010, the total box office of Chinese films exceeded 10 billion yuan for the first time. In just over a month in 2025, a film set a record of nearly 10 billion yuan in box office. By polishing high-quality products in accordance with the laws of cultural production creation and communication, the market will give exciting resonance.
It’s more than Nezha. From the emergence of a "monkey" in the gaming industry to the global attention of artificial intelligence applications, today's innovation ecosystem has frequently ushered in a "boiling moment". Only by isomorphic and symbiotic with the values of the times and resonate with young groups can scientific, cultural and creative products surge in vitality. Telling a good story of innovation is inseparable from young and active creators and practitioners. Nezha in the movie resonates with young people in the real society in a dimension that transcends time and space. Many viewers go straight to the figure shop to buy peripherals after watching the movie, and netizens urged Shen Gongbao, Shiji Niangniang and other IP peripherals to replenish the goods online. Good works should bring spiritual strength to the audience, trigger thinking about values, and then stimulate people's high recognition and emotional resonance with cultural subjectivity at a deeper level.
Movies are cultural products with national characteristics and are also an internationally popular audio-visual language. High-quality animated films are becoming a "high-value" business card for Chinese culture to go overseas. Nezha’s popularity has brought inspiration: Only by concentrating the spirit with traditional heritage, expressing the sound with innovation, and resonating with high-quality content, can the new popular literature and art tell Chinese stories more vigorously. We look forward to more domestic animations demonstrating cultural confidence and innovative expressions, and continue to bring us surprises.
