CCTV News (News Broadcast): In the first few days of the Spring Festival holiday, New Year's atmosphere, ice and snow tours, and cold-avoiding tours have become the choices for many people to travel, and the tourism markets in many places across the country have ushered in a good start.

Online travel platform data shows that two days before the Spring Festival holiday, travel orders increased by more than 30% compared with the same period last year's Spring Festival, of which tickets and car rental reservations rose by more than 70%, and air tickets, hotels, train tickets, homestays, etc. all showed double-digit growth.

With the successful application of the Spring Festival to Heritage, "New Year's Day Tour" has become the mainstream choice for travel this Spring Festival. As one of the sub-venues of this year's Spring Festival Gala, the tourism popularity of Wuxi, Jiangsu has soared, and scenic spots such as Suzhou Museum and Humble Administrator's Garden have also attracted a large number of tourists; in Hangzhou, Zhejiang, the forsythia exhibition is underway, with azaleas, characteristic peonies, tropical orchids competing for beauty. Tourists enjoy the flowers while feeling the charm of traditional culture. Two days before the holiday, Zhejiang Province received a total of 13.79 million tourists, an increase of 12% year-on-year.

This Spring Festival, tourists from north and south rushed to both directions, and ice and snow tours and cold-avoiding tours ushered in explosive growth. Before the Asian Winter Conference, Harbin once again became a popular choice for the Spring Festival tourism market with its "ice and snow economy". Attractions such as the Ice and Snow World and Snow Township have attracted a large number of tourists. Data shows that as of now, the total number of tourists entering the park in Harbin Ice and Snow World this year has exceeded 2 million, setting a new record. At the same time, southern cities such as Sanya, Lijiang, and Beihai have become popular destinations for avoiding cold travel due to their warm climate.

During the Spring Festival, scenic spots in various places used new scenes and new ways of playing to exaggerate the atmosphere of the New Year, driving the growth of comprehensive consumption such as hotels and catering. Under the superposition effect of the visa-free scope in 2024, the facilitation of entry visas and the first "Intangible Cultural Heritage Spring Festival", the inbound tourism market has further grown, and major inbound ports such as Beijing, Shanghai and the Greater Bay Area ushered in a peak of overseas passenger flow, and the main source countries are Japan, South Korea, Singapore, Thailand, and Malaysia. Various places have launched many "New Year's Day" experience activities.