On January 30, a netizen posted a picture of the scenic spot "crowded" on social platforms, saying, "On the second day of the Lunar New Year, I thought there were not many people, but I was still too young."

On the third day of the Spring Festival holiday, after reuniting with your family to welcome the New Year, tourists from the short and medium-distance tours were fascinated by the city. Tourist attractions across the country are "people follow the crowd". Netizens said: The broken bridge in West Lake in Hangzhou "is really going to be broken."

A netizen who traveled to Macau, China, said: "Being stuck in the alley is neither down nor down... It is not just fatigue but fatigue..."

Tuniu data shows that tourism demand during this year's Spring Festival holiday shows a distinct time distribution characteristic. The travel boom is mainly concentrated from January 25 to January 31 (the third day of the Chinese New Year), among which the peak travel occurs on January 30, that is, the second day of the Chinese New Year. More users tend to embark on a journey 2-3 days before the Spring Festival holiday.

Data from travel agencies show that the peak of citizens' travel has gradually shifted from long-term outbound, short-term outbound, and cross-provincial long-term outbound to medium-term cross-provincial short-term.

On January 30, The Paper learned from Guangzhi Travel, a subsidiary of Lingnan Group that many popular destinations for tourists such as Sichuan, Guizhou, Fujian, Hubei, Hunan, Yunnan, Guangxi, Hainan, etc., are mainly 3-6 days.

Business data from Guangzhiyou show that Hubei, Fujian and Yunnan are the top three tourist destinations with the largest number of tourists in the middle and late periods of the Spring Festival Golden Week. Among the itineraries to these three destinations, more than 90% of the product itineraries are 4-5 days, perfectly covering the middle and late periods of the Spring Festival Golden Week.

However, data from multiple travel platforms show that the number of travel orders two days before the holiday is not inferior.

Flying Pig data shows that Shanghai, Beijing, Guangzhou, Chengdu, Hangzhou, Chongqing, Shenzhen, Xi'an, Nanjing, Kunming and other cities with the most popular tourist attractions two days before the holiday. The volume of ticket orders in cities such as Mianyang, Ganzhou, Zhengzhou, Zhenjiang, and Qingyuan was growing rapidly, with a year-on-year increase of 284%, 259%, 247%, 71%, and 65% respectively; the volume of line tour orders in cities such as Ningde, Dehong, Chifeng, Baoshan, and Jingdezhen was growing rapidly, with a year-on-year increase of 300%, 180%, 73%, 61%, and 56% respectively; the volume of car rental orders in cities such as Dongguan, Yili, Zhangzhou, Xuzhou, and Qianxi was growing rapidly, with a year-on-year increase of 217%, 142%, 117%, 101%, and 100% respectively.

According to Guangzhiyou, compared with the first day of the Chinese New Year of the Dragon, the number of teams in the club has increased by nearly 80%, and the number of tourists has increased by 69.7%. From a long-term outbound travel of 10-12 days to a medium- and short-term domestic cross-provincial travel, outbound travel of 4-8 days, to a 1-4 day tour around Guangdong, Hong Kong and Macao, regular groups, boutique small groups, one group, direct train, and free travel are concentrated, showing a "full blossoming".

A relevant person in charge of Guangzhi Travel said that the flow of tourists during the Golden Week will remain high. In the middle and late stages of the holiday (after the fourth day of the year), as tourism prices gradually decline, the local tourism market is expected to usher in another small peak of staggered trips.

Flying Pig's report shows that this year's Spring Festival, the distance to travel abroad is significantly longer than other holidays in 2024. Among the popular destinations for outbound travel, except for common East and Southeast Asian countries such as Japan and Malaysia, countries such as Australia, the United States, France, Russia, the United Kingdom, Spain, the United Arab Emirates, and New Zealand have all entered the top 15 popular destinations.

It is worth mentioning that inbound travel is also popular this Spring Festival holiday.

The Paper learned from Spring and Autumn Tourism that in the early morning of the second day of the Lunar New Year on January 30, nearly 300 Malaysian tourists arrived in Shenyang with great expectations and started an authentic Chinese New Year experience journey.

Tourist Soo Pau Chin and his family have visited China before to visit a number of beautiful cities such as Shanghai, Beijing, and Xi'an. This is his first time in Shenyang. The reason why he chose to come here for a trip during the Spring Festival was that he said: "Ice and snow culture is very attractive to us, and the series of customs in the New Year are very interesting. We are eager to engage in a unique Chinese cultural journey in Shenyang."