CCTV News (News Network): Reunion welcomes the festival, and good fortune fills the world. On January 28, the "2025 Spring Festival Gala" of China Central Radio and Television Station presented a cultural feast full of laughter and joy in a happy and joyful atmosphere, and sent sincere blessings to audiences at home and abroad. As of 8:00 this morning, the total media of the China Taiwan Snake Year Spring Festival Gala reached 16.8 billion people, an increase of 18.31% over last year. Among them, the total viewership share of live TV reached 78.88%, a record high in 12 years; the mobile audience was 372 million, an increase of 52.46% over last year; the number of domestic social media topics readings increased significantly, reaching 27 billion times. The real-time live broadcast, on-demand and interaction volume of the Spring Festival Gala of the Year of the Snake on the General Channel has set historical records.
The Spring Festival Gala of the Year of the Snake is themed "Si Si Ruyi, Life and Life". It conveys the true feelings of the world, and is endless and exciting. As the first China Taiwan Spring Festival Gala after the successful application for the "Spring Festival" World Heritage, intangible cultural heritage elements run through the entire evening party, artistic ingenuity and advanced technology are integrated, and together with audiences at home and abroad, we will move towards the Year of the Snake full of vitality and hope.
In the evening party, the Niu Niu Choir from Daliangshan, Sichuan appeared on the Spring Festival Gala for the first time, singing a bright future with a simple child voice. In addition, this year, the Central Taiwan Spring Festival Gala launched the visually impaired version and the hearing-impaired version to accessibility broadcast for the first time, allowing hearing-impaired and visually impaired people to share the cultural feast of the Spring Festival Gala. The China Railway Station Spring Festival Gala also broadcasts live on more than 1,500 landmarks in more than 100 cities across the country through new media and the "Hundred Cities and Thousand Screens" communication matrix.
The General Station also fully utilizes the advantages of 82 languages to foreign new media platforms, and has jointly broadcast and report the Spring Festival Gala in simultaneously with more than 2,900 media outlets around the world; in addition, there are 3,508 public large-screen promotions or live broadcasts the General Station Spring Festival Gala in 136 cities in 87 countries and regions.
This year, the live broadcast of the China Central Television Spring Festival Gala also entered overseas cinemas for the first time, sharing this cultural feast with global audiences with a strong Chinese flavor.
