Today is the third day of the Spring Festival holiday. There are endless exciting activities in various places to celebrate the New Year, and many scenic spots are crowded with tourists.

Beijing: Go to the cultural and creative writing word "Fu" and feel the traditional culture on the central axis. In Beijing, during the Spring Festival, the national museum cultural and creative boutique market appeared on Qianmen Street. Rich cultural and creative design products and traditional cultural experience activities allow tourists to experience the fusion of classical and modernity on the central axis of Beijing, which carries over 700 years of history, and taste the unique New Year atmosphere.

In Guanghe Building, Qianmen Street, Beijing, red lanterns hung high, and the strong New Year atmosphere came to your face. More than 50 museums and cultural and creative units across the country, including the "Yangbo" Digital Culture and Art Museum, the China Archaeology Museum, the Gansu Provincial Museum, etc., have organized groups to set up stalls, bringing thousands of cultural and creative products.

The market also set up experience activities such as throwing pots, writing Spring Festival couplets, and writing blessing characters, which attracted many tourists, calligraphy enthusiasts and children to participate. The beginning, end of each stroke is filled with everyone’s expectations and wishes for a better life.

Tourist Kong Decheng: Take your children to experience the profoundness of our Chinese history, and hope that through this activity of writing the word "Fu" to wish our motherland prosperity, wish everyone a better and better life, and hope that the whole family will be safe, healthy, and have a higher level of career.

According to reports, the "He Yi Bole" national museum cultural and creative boutique market will last until the fifteenth day of the first lunar month, and a number of traditional cultural experience activities will be held during this period so that more young people can understand their love and participate in cultural inheritance, and jointly promote the creative transformation and innovative development of China's excellent traditional culture.

Shanghai: The integration of tradition and modernity

Yuyuan Lantern Festival adds new highlights

Yuyuan is an urban cultural landmark in Shanghai. As a national intangible cultural heritage, this year's Yuyuan Lantern Festival not only focuses on Chinese handmade skills, but also has more technological content. The combination of tradition and modernity has added new highlights to the Lantern Festival.

The 2025 Shanghai Yuyuan Lantern Festival is themed "All things are beautiful and all living beings are wonderful", and revolves around the story of "Shan Hai Jing". Various large light groups and colorful lights flash with the music, attracting many tourists to check in and take photos.

Tourist Liu Luming: My daughter happened to learn all kinds of animals from "Shan Hai Jing", and she would tell me the stories of various animals.

Tourist Chen Yinglin: Some light and shadow projections seem to have some more dynamic 3D light and shadow at night. When tradition and modernity are combined, it is quite innovative. I think it is more suitable for family happiness and it also has a New Year atmosphere.

In addition, the Yuyuan Lantern Festival Special Exhibition has also launched the Qiyu Mountain and Sea Record VR series projects. Visitors can see strange landforms such as ancient strange forests and stone forest swamps in the virtual space, and interact closely with the divine beasts in the mountain and sea classics, so as to upgrade the exhibition experience.

Huangshi, Hubei:

The ancient town is making intangible cultural heritage, and the dragon and dance to show good luck.

During the Spring Festival holiday, Huangshi, Hubei held a variety of intangible cultural heritage folk activities. Citizens and tourists bid farewell to the old and welcome the new, feeling the strong New Year atmosphere.

On the first day of the Lunar New Year, the ancient town of Weisuwan in Huangshi, Hubei was decorated with lights and joy. Accompanied by the intense gongs and drums, three 100-meter long dragons travel through the streets and alleys, sending tourists New Year's blessings. In the town square, more than 300 people danced in the long dragon, churning up and down, and were majestic. The Wang Guiwu Dragon Lantern, which has been passed down for more than 300 years, is an indispensable folk activity in the local Spring Festival and has been included in the fifth batch of national intangible cultural heritage list. Many tourists came to the event site to see the martial dragon, touch the dragon's head, and drill the dragon's body to pray for the New Year.

Tourist Feng Yaqi: The scene was very festive and lively. Wang Guiwulong's performance was very shocking. Not only did I feel the strong New Year atmosphere, but I also gained a deeper understanding of intangible cultural heritage. Touching the dragon head also hopes that my life will go well in the future and my family will be happy.

In addition to Wang Guiwu's dragon lantern, the national intangible cultural heritage representative project Yangxin Tea Picking Opera also made a wonderful appearance. Between the blue bricks and black tiles, the melodious and beautiful stories attracted many tourists to stop and watch. The actors dressed in gorgeous clothes and started games to answer opera knowledge and send intangible cultural heritage gifts to the audience from time to time, and laughter continued.

Dance of dragons, lions and cranes in the Bay Area. Hong Kong and Macao tourists feel the New Year atmosphere. Early in the first day of the first lunar month, the dragon dance team from Jiangmen, Guangdong Province, the crane dance team from Jinwan, Zhuhai, Guangdong Province, and the lion dance team from Hong Kong and Macao gathered in Jinhu Park in Jinwan District, Zhuhai City, Guangdong Province, and brought a unique intangible cultural heritage performance to the citizens and tourists on the scene.

At the event, dragons, lions and cranes were in battle, accompanied by the gongs and drums, the dragon dance rolled and hovered, the lion dance appeared vividly, and the crane dance was vivid, attracting many citizens and tourists to stop and watch. It is understood that Jinhu Park is located at the junction of the Hong Kong-Zhuhai-Macao Bridge and the Huangmaohai Cross-Sea Passage. This year, it has attracted many tourists from Hong Kong and Macao regions and western Guangdong cities such as Jiangmen and Yangjiang to come here for vacation.

Hong Kong Tourist Ye Zhixin: Since the completion of the Hong Kong-Zhuhai-Macao Bridge, it is very convenient for us Hong Kong and Macao tourists to come to Zhuhai. We came to Jinwan, Zhuhai and had a great time. Their performances were wonderful and had a New Year flavor.