CCTV News: In Yiwu International Trade City, Zhejiang, buyers from all over the country are purchasing New Year’s goods here.

The shop with hundreds of square meters in front of me displays hundreds of styles of red envelopes, most of which are designed with the zodiac snake as the theme.

Not only are traditional New Year's goods sold hot, but also in Yiwu China Imported Commodity City, consumers come to purchase "foreign New Year's goods". This place brings together nearly 150,000 products from more than 100 countries and regions around the world. A global New Year’s Goods Purchase Festival has also been launched here. Through merchants’ concessions and millions of consumption coupons, consumers can buy “foreign New Year’s goods” at a minimum price of 50% off.

Lushan, Henan: Intangible cultural heritage tiger, hot-selling New Year’s goods market

As the popularity of "national style" and "national trend" has continued to rise in recent years, when people are purchasing New Year’s goods, more and more people are beginning to favor intangible cultural heritage products among domestic products. In Lushan County, Pingdingshan, Henan Province, the traditional intangible cultural heritage product, cloth tiger, has added a lot of "New Year's atmosphere" to the local New Year's goods market.

In a cloth tiger studio in Lushan County, several craftsmen are focusing on threading needles and threads, and finished cloth tigers of different shapes are piled up with boxes.

Lushan cloth tiger production skills are Pingdingshan City intangible cultural heritage projects. The production process is complicated and requires multiple fine processes such as material selection, cutting, sewing, filling, and decoration, and all are done manually. The fabric tiger has bright colors and cute shapes, which integrates the craftsmen's wishes for a better life.

Jincheng, Shanxi: Intangible cultural heritage paper-cutting welcomes the New Year and integrates cultural innovation forms

In Jincheng, Shanxi Province, among the intangible cultural heritage paper-cutting works, the theme of the zodiac New Year is loved by everyone. Paper-cutting artists have cut out a series of paper-cutting works about New Year elements to express their beautiful wishes to bid farewell to the old and welcome the new, and to welcome the good fortune and honor.

In the home of Zhao Yuxian, the provincial inheritor of intangible cultural heritage paper-cutting, Shanxi Province, lifelike, small and exquisite paper-cutting works are covered with the desktop. Zhao Yuxian was taking his sisters to prepare New Year's pictures and window flowers for the Year of the Snake.

Now, paper-cut works use newer ways to show the charm of traditional culture. Especially during the Spring Festival, paper-cut works such as the zodiac sign and the character "Fu" are very popular.

Anyang, Henan: Laba porridge ingredients are coming. The ingredients for Laba porridge are coming. In the past two days, in Anyang, Henan, Laba porridge ingredients in major local supermarkets have also been coming. Many citizens also choose ingredients based on their own tastes.

In a supermarket in Anyang, Henan, in order to facilitate citizens to purchase Laba porridge ingredients, a special Laba porridge counter is specially set up, and many citizens are purchasing ingredients at the counter.

In order to meet the needs of citizens, the supermarket not only prepares matching porridge, but also has newly added high-quality glutinous rice, red beans, mung beans and other Laba porridge ingredients for citizens to choose and purchase. As the festival approaches, the sales of Laba porridge ingredients have increased significantly compared with usual, and most of the consumers are middle-aged and elderly.

When talking about cooking Laba porridge, every family has different tastes and techniques. In order to make the cooked Laba porridge sweet and soft, many citizens have their own tips.

Resident Ms. Zhou said: "I have a little experience in boiling Laba porridge. I need to soak this rice for at least one or two hours. I must boil the pot with a boil. Boil it on high heat first, then turn off low heat and boil it slowly. During the boiling process, I have to stir it with a spoon. In this way, the porridge is sticky, fragrant and sweet." Hunan Changsha: The market of agricultural and sideline products is booming in the market before the festival

As the saying goes, "Laba is the New Year." Since Laba, people from all over the world have begun to enter the peak period of purchasing New Year's goods. In the past few days, in the Hunan agricultural and sideline products market, merchants are busy preparing, wholesale and sales of New Year's goods before the festival.

Hunan Hongxing Agricultural and Sideline Products Market brings together fruits, fresh food and other agricultural and sideline products from 28 provinces (autonomous regions and municipalities) and 21 countries and regions around the world. As the Spring Festival approaches, the market has held a variety of New Year's promotional activities, including fruits, snacks, gift boxes, nuts and other categories, allowing merchants and citizens who come to buy it to enjoy it.

According to statistics, since 2025, the daily trading volume of fruits in the Hongxing Agricultural and Sideline Products Market in Hunan has reached 12,000 tons, the peak period can reach 20,000 tons, and the peak period can reach 5,000 tons, and the peak period can reach 8,000 tons.