CCTV News: Keeping pets is an important way for contemporary young people to adjust and relax. Pets such as cats and dogs are not only important emotional sustenance for young consumers, but also "tricks" for them to go shopping and socialize. Young people are more willing to upgrade their consumption for them. Let’s take a look at today’s “New Trends for Young Power Consumption”.
On the weekend, in a pet-friendly shopping mall in Beijing, many young people took their pets out shopping. How willing are young pet owners to treat their pets?
According to the "2025 China Pet Industry White Paper (Consumption Report)", the urban (dog and cat) consumer market size increased by 7.5% in 2024 to 300.2 billion yuan. Among them, the proportion of young pet owners continues to rise, while the proportion of "post-90s" pet owners account for 41.2%. The proportion of pet owners born in the 2000s was 25.6%, an increase of 15.5 percentage points from 2023. Young people have become the main force in pet raising.
Now, pets' status in young people's families is also gradually improving. In the past, pets were "just be full", but now young people should pay more attention to their health, and they should pay more attention to their sense of happiness. Therefore, young people are not satisfied with their pets being company at home, but are more willing to bring their pets out and participate in their social activities.
With the development of the pet economy, cute pets have also become the "raisers" for young people to go shopping and socialize. Some shopping malls and restaurants have also introduced pet-friendly policies. In addition to opening up spaces and services for pet entertainment, various pet-related activities are also held from time to time. Merchants hope to attract more young offline consumers through the label of "pet-friendly".
