CCTV News: At the beginning of the new year, the hot ice and snow economy continues to "new" and it is expected that the number of ice and snow leisure tourists in China will reach 520 million in the 2024-2025 ice and snow season, and tourism revenue is expected to exceed 630 billion yuan, which means that experiencing ice and snow has become a lifestyle that more and more people love. Analysis points out that the popularity of the ice and snow tourism market continues to rise, and various places use ice and snow to "bottomize" it, culture leads and technology empowers, and deep integration of multiple business formats, innovates more new spaces for ice and snow culture and new consumption scenarios.

Ice and Snow Carnivals in various places The "hot snow" is boiling, and there are also various new travel ways and new scenes that continue to "gain fans". The 41st China Harbin International Ice and Snow Festival kicked off. The 100-meter ice slide in the Harbin Ice and Snow World Park allows tourists to slide happily and smoothly, and cross-country drift doubles the excitement; the top ten high-quality themed tourism routes of "Travel with the Events" were launched, and more than 100 mass ice and snow activities were carried out in the city; the lifelike ice sculptures continued to "new" in the fashion rhythm, and a group of ice sculptures of Terracotta Warriors and Horses set off an online craze; combined with the popular dramas, cultural, tourism, film and television, the "ice yellow rose" became popular.

Industry experts say that ice and snow tourism promotes the integration of traditional culture, historical memory and modern life, and through the deep integration and development of multiple business forms such as culture, sports and tourism, we innovate more new cultural spaces and new tourism consumption scenarios.

The "China Ice and Snow Tourism Development Report (2025)" shows that it is expected that the number of ice and snow leisure tourists in China will reach 520 million in the 2024-2025 ice and snow season, and the revenue of ice and snow leisure tourism is expected to exceed 630 billion yuan. The market popularity of the ice and snow tourism market continues to rise, and the comprehensive driving capacity of ice and snow tourism consumption is outstanding.

Experts said that ice and snow tourism has entered a new stage of continuous prosperity and development. During the ice and snow tourism process, we must not only experience the natural resources of ice and snow, but also experience the cultural life and corresponding service quality above ice and snow. Whether in Jilin or Harbin, tourists from afar have shown strong interest in food and scenery, local natural resources, cultural resources and social life. Due to the visit of tourists, more and more ice and snow cities have become new spaces for better life shared by the host and the guests.