When the big red lanterns hang high and the familiar melody sounds again, when the "largest migration of mankind" starts again, the gaze at the entrance of the village finally ushers in the moment of reunion, the year is coming.

Celebrating the New Year happily, the Spring Festival is the traditional festival that Chinese people value the most. Today, when the "Spring Festival" was successfully applied for World Heritage and shining new glory internationally, there are still people who feel that the "New Year's atmosphere has become weak." But some people are thinking more about what the flavor of the New Year is?

"Don't be greedy, kids, children, it's the New Year after Laba." This widely circulated proverb contains the answer. Once upon a time, the New Year was "busy", from sweeping the courtyard, preparing New Year's goods, pasting Spring Festival couplets, to worshiping ancestors, visiting temple fairs, and visiting relatives; the New Year was also "hopeful", hoping to eat chicken, duck, fish and meat that you can't eat on weekdays, hoping to wear new clothes that you can't wear on weekdays, and hoping that your newly purchased home will make a brilliant debut. People are busy, longing, and joyful. Time slowly flows, the atmosphere gradually becomes richer, and various feelings such as vision, hearing, smell, taste, and touch are lingering. Everyone is immersed in it and experiences great satisfaction.

The "Spring Festival" listed on the World Intangible Cultural Heritage List has a meaningful suffix: the social practice of Chinese people celebrating the traditional New Year. It contains a series of activities with a strong sense of ritual, accumulating collective memories of the era of scarcity of materials, and in line with the pulse of the era of rural China. In this sense, people's feelings about the New Year atmosphere are more witnessing the look back on agricultural civilization and nostalgia for the old days after the historic achievements and changes in the new era, and then expressing the old and bringing new developments in bidding farewell to the old and welcoming the new.

Once upon a time, "Eating dumplings is the New Year". Today, fruits, vegetables, fish, shrimp, meat and eggs have become "frequent guests" on the table. People don't have to wait until the New Year to have a feast, but instead have to worry about "diet three pounds during the holidays". Once upon a time, when the whole family mobilized the whole family and prepared New Year's goods in the twelfth lunar month, today, the global good products on e-commerce platforms can be selected, and "hour delivery", "half-day delivery", "next-day delivery" and other easy to achieve...

From the perspective of material life, it is actually a kind of happy trouble to say that the New Year is weaker. There are a wide range of products, which are easy to pick and are easy to pick and do not know which one is better; there are many ways to celebrate the New Year, but do not know which one is more suitable. The elderly often tell their younger generations that "everything is like New Year's Day now." The beauty that only once enjoyed during the New Year has now been integrated into the shining ordinary days.

Once upon a time, family members sat around the fire, watching TV and eating melon seeds were spiritual life; today, the "cultural feast" cooked a happy New Year atmosphere, intangible cultural heritage and ice and snow sports romantic encounters, museums and libraries launched a New Year agreement, and people enjoyed the "spiritual feast". Once upon a time, "Parents are here, don't travel far away", going home for the New Year is the wish of all wanderers; today, "Parents are here, go together", "Flowing China" is no longer far away, "Safe China" is full of security, "Reverse New Year", traveling for the New Year, "North and South" and so on have become new trends...

From the spiritual needs perspective, the New Year atmosphere is not fading, but richer, and has become a variety of flavors. From "rural China" to "modern China", lifestyle changes and the pace of life accelerates, and some customs and rituals may be simplified or disappear, but more and more vivid and beautiful New Year customs continue to emerge, continuing to warm up year after year.

The times are progressing rapidly, and the Spring Festival is also changing "new clothes", but its spiritual core of reunion, peace, and attaching importance to the family has always been stable, and its inner vitality of innovating and actively working hard is still surging.

Some people say that the Spring Festival is the most punctual biological clock in the Chinese body. At this time, it seems like there is a powerful magnetic field that allows people to return to their families even if they are thousands of miles away. It is an old station for emotions and a new starting point for struggle. As the winter cold is about to fade, share the joys and sorrows of this year with your family and find comfort for "this place of peace of mind". When spring is about to break out, pack your luggage, carry the accumulated energy, and embark on a new journey and start a new struggle.

The guarding of "reunion", hope for "beauty", and expectations for "struggle", as long as the heart remains unchanged, the atmosphere of the New Year will continue.

The spring of the river enters the old year, and the new peaches change the old charms. Immerse yourself in the misty New Year atmosphere and feel the echo of homesickness that lasts for thousands of years. Let us "joy the new year together" and set out towards a beautiful new year.