CCTV News: This year's Spring Festival, "New Year's Day Tour" has become a new trend in the New Year. Experience activities such as folk culture, intangible cultural heritage handicrafts and other experiences have shown great popularity and have become popular options for tourists. The integration of tradition and modernity, and the collision of local and internationality makes this Spring Festival holiday unique.
During the Spring Festival, "New Year's Day Tour" creates a strong New Year's atmosphere with rituals, customs, skills, etc. with great regional characteristics, which will become the biggest highlight of domestic travel during the Spring Festival of the Year of the Snake. Beijing, Xi'an, Chengdu, Nanjing and other places have always been popular choices for tourists to experience traditional cultural tours during the Spring Festival; the "landmark" effect of cultural and museum venues will also be further highlighted, and the Palace Museum, the Qin Shihuang Mausoleum Museum, the China National Museum, the Suzhou Museum, etc. will still become popular tourist destinations.
Ice and snow tours and cold tours will usher in explosive growth during the Spring Festival holiday, presenting a pattern of "north-south travel". Harbin once again became one of the "top stars" in the Spring Festival tourism market with its "ice and snow economy". In terms of cold-retreatment, cities such as Sanya, Lijiang, and Beihai have become popular tourist destinations.
From the consumption structure, new changes will occur during this year's Spring Festival holiday tourism, tourists pay more attention to quality, and high-end customized tours, private groups and other products are more popular. Visitors pursue personalized and comfortable experiences more, and immersively explore the destination's culture and customs in depth.
