CCTV News: The reporter visited the gold markets in many places and learned that as the Spring Festival approaches, the Year of the Snake Elemental Gold Jewelry is very popular among consumers.

In many gold sales stores in Zhengzhou, Henan, the reporter noticed that although the price of gold on the day of the interview was still at around 620 yuan per gram and the price of jewelry gold was also more than 700 yuan per gram, there were still a steady stream of consumers coming to buy it. Among them, gold jewelry such as the Snake Year element shape, such as the Scroll Snake and Lark Snake, are very popular among young consumers.

On the eve of the Spring Festival, there are many couples who come to buy and customize wedding gold jewelry. In addition, there are more consumers who buy birthday gold jewelry for their children over the age of one year, and this type of consumers often buy them in a complete set, and the selected gold jewelry weighs a higher gram.

In order to attract customers and increase sales in the festival market, various gold stores have also launched activities such as reducing discounts and processing fees. At present, the overall operating income of major shopping malls has increased significantly. In order to meet market consumption needs, shopping malls have also prepared enough goods in advance.

In the Shuibei Market in Shenzhen, Guangdong, some gold jewelry with the theme of the Year of the Snake are also loved by consumers. Not only local residents are coming to buy it, but also foreign customers who have arrived by plane.

Ningbo, Zhejiang: National style makeup and creative photo booking is very popular

The Spring Festival is approaching, and in Ningbo, Zhejiang, the "national trend style" is ushering in a consumption boom. National style makeup and creative photo booking is very popular, and national style accessories are popular among consumers.

At 10 a.m., in a national style makeup store located in Ningbo City, many consumers are already putting on makeup. According to the clerk, in addition to makeup, consumers can also choose some special clothing and decorations. It costs about 200-300 yuan to create a national style and immerse yourself in the unique charm of traditional culture.

As the Spring Festival approaches, in addition to the increase in the number of orders for daily photo shoots, the store can also receive orders from some companies. For example, some companies will hold Hanfu-themed annual meetings that require hundreds of people to rent makeup, hairstyles and clothing.

In addition to the popular Chinese style makeup by consumers, Chinese style products with cultural and festivals are also ushering in a sales boom. Many businesses have also prepared some accessories and clothes with "snake" elements, which are also very popular.

Qingyang, Gansu: The Year of the Snake sachets are sold in hot sales, orders have increased by more than 40% compared with weekdays

As the Spring Festival approaches, the series of sachets with rich shapes, exquisite patterns and beautiful symbols have ushered in hot sales. In Qingyang City, Gansu, the orders for sachets during the Spring Festival increased by more than 40% compared with weekdays.

In the past two days, at a sachet production company in Xifeng District, Qingyang City, Gansu, the embroiderers divided their work and collaborated to lift ears, beads, fill and sew, and were busy making the last batch of sachet orders for the Year of the Snake Spring Festival.

Sachets have been auspicious for traditional Chinese New Year festivals since ancient times. Qingyang City produces more than 10 million sachets per year. According to the local cultural and tourism department, in addition to the Dragon Boat Festival, it is also the peak period for the sales of sachets in Qingyang before the Spring Festival. As of now, local orders for sachets in Spring Festival have increased by more than 40% compared with usual days.

Nanchang, Jiangxi: Long Lantern production and sales are booming

The Spring Festival is approaching, and orders for lantern production factories in many places are rising. Workers are busy rushing to make orders and sending them to domestic and foreign markets.

In a dragon lantern production base in Qingyunpu District, Nanchang, Jiangxi Province, hundreds of square meters of factory buildings have production areas such as the head, dragon body, dragon clothes, and dragon tail. More than 50 workers are working in an orderly manner. In the delivery area, the masters are busy loading and packing according to the order. At present, this dragon lantern production base produces an average of more than 100 finished dragon lantern products every day, and the order volume in the month before the Spring Festival was more than 3,500, accounting for more than 30% of the annual orders.

It is understood that the local dragon lantern has a production history of more than 700 years. It is not only sold to all parts of the country, but also exported to countries and regions such as the United States, Germany, Australia, Southeast Asia, etc., with exports accounting for more than 20% of annual sales.

In Xiuning County, Huangshan City, Anhui Province, after New Year's Day, traditional handmade lanterns with bright colors and beautiful shapes have already experienced sales booms. Many local companies' lantern orders have increased significantly, and sales have doubled.

In addition to the hot sales of traditional handmade lanterns, many innovative lanterns are also very popular, especially this LED rotating lantern, which has agile light and shadow, and is more popular among young consumers. At present, local enterprises have organized workers to speed up the system to ensure market supply.