CCTV News: The latest statistics show that there are 310 million elderly people over 60 years old in my country. Many people choose this stage to fulfill their dreams, and the diversified needs of the elderly have also promoted the development of industries such as tourism, sports, elderly care, education and training to a certain extent.
Statistics from a large domestic e-commerce platform show that before the Spring Festival, there was a strong demand for consumption of traditional music, opera, New Year's customs and activities related products, and annual meeting performance tools and surrounding products were also hot searches. In Deqing County, Zhejiang, this elderly art troupe with an average age of over 60 is preparing for the Spring Festival program, and has added a lot of outfits for the performance effect.
Zhejiang Deqingxin City Zhenjiang Nanchun Art Troupe Chen Juanlian: We buy props, clothes, audio and equipment ourselves.
According to reports, this folk art troupe mainly focuses on Yue Opera and opera, and has to perform voluntarily in local nursing homes, scenic spots and other places every year.
Zhejiang Deqingxin City Zhenjiang Nanchun Art Troupe Chen Juanlian: There are some subsidies during festivals, so we invest this money into this equipment.
Related studies show that the "silver economy" is gradually becoming the next trillion-dollar blue ocean market. It is estimated that by 2035, its scale will reach 19.1 trillion yuan, accounting for 27.8% of the total consumption. Singing, dancing, vocal music, calligraphy... Behind the hobbies of the elderly after retirement are personalized consumer needs.
Captain of the Harmonious Era Sisters Dance Team of Yanjiang District, Ziyang City, Sichuan Province Zhang Xiuying: On average, each person spent 400 yuan. Although it was a very simple consumption, the sisters used it very happily, which added to the excitement of the dance.
The silver hair group has a significant impact on the innovative effects of related products and services in the journey of realizing new values in life. As the elderly continue to improve their pursuit of quality of life, the silver economy will continue to release huge market potential in the future.
