"Look, take a look, this big collection is extraordinary." With the first secretaries' hard shouting, the first secretary of the village-based New Year's goods company for "Ten Thousands of People Go to the Countryside and Thousand Villages Improvement" project in Jinan, Shandong Province officially opened.

"Come on, the products of Xueye Lake in Laiwu District are really good." Bi Sicheng, a villager in Kuangshan Village, Laiwu District, lit up his voice, attracting the attention of the audience. Bi Sicheng brought the village's specialty goods this time. Many citizens rushed to buy them. The products placed on the table were sold out quickly. Qi Junzhong, the first secretary stationed in Kuangshan Village, was busy replenishing the goods from the container.

The agricultural and sideline products on the big market are high-quality products grown and processed by the first secretary and fellow villagers.

"Our Jiyang Qudi cucumber has a thorny top, a straight and short handle, and is rich in zinc and selenium." Li Bo, the first secretary of Liukai Village, Qudi Street, Jiyang District, introduced that Qudi cucumber has gone abroad and has become a well-known agricultural product brand.

"Qingtong Mountain's spring water tofu is traditionally handmade." Leng Dongchuan, the first secretary of Qingtong Mountain Village, Shizhong District, knows it well. In recent years, Leng Dongchuan and his fellow villagers have worked together to establish cooperatives, standardize production processes, and unify market sales. They have launched the "Funshui Tofu" brand, which has driven the annual increase in village collective income by 130,000 yuan.

In the big show, the first secretaries' pride and enthusiasm for selling goods infected consumers. Everyone took out their mobile phones and scanned the code to pay with ease.

"His pot cakes are delicious and tasted like when they were a child." said Liu Jianhua, a citizen. In addition to fruits and vegetables, the big fair also has many New Year’s food products, combined with folk performances, bringing consumers a unique local memory.

Daji promotes specialty agricultural products through the method of "folk performance + exhibition and sales + interactive experience". "Starting from 2023, the Jinan Municipal Party Committee and Municipal Government have carried out the "Ten Thousand People Go to the Countryside and Thousand Villages Improvement" project, mobilizing 2,383 first secretaries and 1,674 enterprises and groups to join the village to help." Chen Yang, member of the Standing Committee of the Jinan Municipal Party Committee and Minister of the Organization Department, introduced that Daji not only has agricultural products exhibition and sales, but also invited many local enterprises to participate, which enriches cultural experience, allowing people to feel the strong New Year atmosphere in immersive consumption.

A passionate gongs and drums sounded, and the passionate drum yangge started to dance. With the sound of drums and music, the voices gradually became bustling, and the gathering became more and more lively. "In the new year, everyone will work hard together, and life will definitely become more and more prosperous," said Bi Sicheng.

(Ma Xueqi participated in the interview and writing)