CCTV News: As one of the 2025 China Taiwan Spring Festival Gala branch venues, Lhasa has been full of the New Year atmosphere in the past few days, and tourists from all over the world have also come. Let’s follow the reporters to experience the beauty of the thousand-year-old city of Lhasa.

The reporter came to Zongjiao Lukang Park New Year's goods market. It is understood that there are 30 stalls here, and agricultural and special products from seven cities in Tibet are exhibited and sold here. In addition to buying New Year’s goods here, you can jump to the Guozhuang here.

Reporter: Hello, where are you from?

Tourist: from Hebei.

Reporter: What time have you come to Tibet?

Tourist: This is the second time I have come.

Reporter: Did you come here for a trip this time?

Tourist: I came here to stay for half a month.

Reporter: What do you think of Tibet?

Tourist: Tibet is very pure, the environment is very pure, and people are also very pure. We love it here very much.

Come to the intangible cultural heritage exhibition and sales area, where the 14 stalls here exhibit special cultural and creative and intangible cultural heritage products respectively.

Choose a coffee shop you like and enjoy the beauty of Lhasa while having a cup of coffee.

Reporter: What do you think of Tibet in winter?

Tourist: The scenery of Tibet in winter is different and beautiful, and it is worth having fun in winter.

"Winter Tour to Tibet" welcomes the New Year, and the quality and upgrading of the cultural and tourism industry

Tibet has rich historical and cultural resources, unique natural scenery and colorful humanistic styles. It has unique advantages in developing the cultural and tourism industry. In recent years, Tibet has deeply explored the cultural connotation, and with the theme of "Looking towards the light and traveling to Tibet in winter", it has introduced major preferential policies and measures to promote the cultural and tourism industry to "accelerate".

On the observation deck of the Potala Palace in Lhasa, the reporter has seen many tourists taking photos here in the past few days.

In recent years, Tibet has accelerated the construction of a cultural and tourism industry product system, and the snow-capped tourism products, folk customs and historical and cultural tourism products, self-driving tourism, border port tourism products, mountaineering and adventure tourism products, etc. have developed together, attracting a large number of domestic and foreign tourists.

The latest statistics show that in 2024, Tibet received a total of 63.891 million domestic and foreign tourists, an increase of 15.81% year-on-year; the total tourism expenditure was 74.593 billion yuan, an increase of 14.5% year-on-year.

Wang Pei, deputy director of the Department of Culture and Tourism of the Tibet Autonomous Region, said that he is looking forward to the 2025 Spring Festival Gala of the Lhasa Branch of the Tibet Station, which will make a stunning debut on the Spring Festival Gala, showing the world the style of Tibet. Taking this opportunity, I sincerely invite friends from all over the world to come to Tibet. Happy Tibet welcomes you, Tashi Dele (Good and Good)!