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New Chinese clothing is "hot" and live streaming purchases have become a trend... The New Year's goods market is full of vitality and "new" trends are surging
2025-04-27 source:CCTV.com

CCTV News: Speaking of the New Year atmosphere, we have to mention the world market, Yiwu, Zhejiang. There is the first choice for many tourists and buyers to buy New Year’s goods. At present, Yiwu's New Year's Goods Festival is in full swing, so let's take a look.

In Yiwu International Trade City, in addition to the crowded buyers, many tourists also regard it as a check-in attraction and come to the "World Supermarket" to "buy, buy, buy, buy". As the Spring Festival approaches, many foreign tourists choose to come here to experience the Chinese New Year atmosphere.

In Yiwu, not only are there a wide range of New Year's goods to choose from, but there are also bustling night markets and ancient streets everywhere. As the Spring Festival approaches, many new landmarks in Yiwu have been decorated with new decorations, focusing on various elements of the New Year theme, as well as immersive ancient street parade fairs, markets and other activities held, providing tourists with more new travel experiences when they come to Yiwu.

Zhejiang Hangzhou: The clothing market is surging, and the new Chinese style has become the "top stream"

This year's Spring Festival, "new Chinese style" clothing continues to be popular. In the Sijiqing Clothing Market, located in Hangzhou, Zhejiang, many new Chinese style stores are very lively. Let's take a look at the situation there.

The year is coming soon, what kind of new clothes are you going to buy? The reporter came to the Sijiqing Market in Hangzhou, which brought about 14,000 stores and is also a very important clothing circulation market in China. The person in charge revealed that in the past week, the average daily traffic in the market has exceeded 100,000, an increase of 30% to 40% over the usual period.

The reporter changed into new clothes. The top on the upper body retained the Chinese elements such as stand-up collars and buttons. The lower body is a horse-faced skirt made of red cloud yarn. The overall red tone is also a contrast to the prosperity of the New Year.

Data released by e-commerce platforms show that since January this year, sales of new Chinese-style related products have increased significantly, among which the transaction volume of new Chinese down jackets increased by 5 times year-on-year; the transaction volume of new Chinese cotton jackets increased by 114% year-on-year.

Beijing: The gold market is booming consumption, and online live broadcast attracts young people

The Spring Festival is the peak season for gold consumption. This year, many young people have joined the "gold-buying army" before the festival. Online live broadcast and personalized "gold-making" have become a new trend.

At a jewelry mall in Beijing, the reporter saw staff shuttled through the store and broadcast live for online customers as soon as he arrived here.

The staff of the mall told reporters that in recent times, consumers' demand for online understanding and buying gold has been increasing. For this reason, the mall broadcasts live on social media accounts every day.

The more and more young consumers have watched the live broadcast and come offline, and they have also spawned the "gold-making" business. "Golding" simply means processing incoming materials. After the consumer selects the style, he handes the gold raw materials to the goldsmith to make the finished product.

In addition to being able to customize the style, "golding" can also avoid high premiums and expensive labor costs caused by purchasing big brands. Some consumers even go to the bank to buy gold bars and then go to the gold shop to make gold jewelry. They only need to pay a small extra labor fee to own a unique jewelry.

The Spring Festival is approaching, and many varieties of New Year flower markets are selling well.

As the Spring Festival is approaching, New Year flower markets in various places have launched a variety of varieties to meet consumer needs.

In the Baihua Village Flower Trading Market in Zhangzhou, Fujian, all kinds of flowers and plants are full of vitality in front of each stall. Phalaenopsis flowers are rich in color, and daffodils exude fragrance. These years of flowers have attracted many citizens to come and buy them.

With the peak sales season, the daily sales of Baihua Village Flower Trading Market are around 40 million. It is worth mentioning that the planting of daffodils in Zhangzhou has been more than 500 years. As the Spring Festival approaches, orders are constantly occurring in various places. At present, the production of daffodils in Zhangzhou City is about 30 million pills, with a total sales of about 200 million yuan.

In the peony planting base in Tuqiao Community, Laocheng District, Luoyang, Henan Province, the greenhouse is full of spring, and pots of "flower-enhancing peonies" that are about to bloom are growing. The flower farmers shuttle back and forth, packing and transporting the peonies selected by the customer out of the greenhouse.

"Flower-boosting peony" refers to the use of technology to promote cultivation technology, breaking the natural growth law of peony and allowing it to bloom against the season. Up to now, all the 650,000 pots of flower-enhancing peonies cultivated in the old urban area of ​​Luoyang have been sold out, achieving more than 70 million yuan of economic benefits.

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