Recently, factory smart equipment and energy-saving equipment have been updated at an accelerated pace; car 4S stores, home appliance stores, and digital commodity counters are surging...

As several measures to increase support for large-scale equipment updates and consumer goods trade-in, several measures have been introduced one after another, especially this Monday (January 20), the implementation plan for new subsidies for mobile phones and other digital products issued by the Ministry of Commerce and other five departments has been officially implemented. A week has passed, how effective is the "change" effect in various places? How can the real money of the policy help consumption before the holiday? Let’s see the reports of the reporter from the General Station.

This Monday (January 20), Beijing, Hubei, Jiangsu, Zhejiang and Shaanxi consumer goods exchanged for new and new national replenishment have been fully launched. At around 1 a.m. on the 20th, a mobile phone was delivered by SF Express to Mr. Guan from Xiaoshan District, Hangzhou City, Zhejiang Province, becoming the first national mobile phone subsidy order. Starting from now on, Zhejiang and Jiangsu have launched national subsidies for digital products such as mobile phones, and can superimpose the platform up to 24 interest-free rights. Guangdong, Shanghai, Hainan, Shanxi, Jilin, Fujian and other regions are being launched one after another.

The online platform is "soaring" and offline stores are also "heating". At 10 a.m. on Friday (24th), at a store in Hangzhou, the reporter saw that several citizens were choosing mobile phones, tablets, etc. Store manager Zhang Hong told reporters that with the support of the national subsidy + Spring Festival promotion and the support of double "subsidy", sales volume in the past two days increased by about 20% to 30%.

Shop Manager Zhang Hong: The official website price of a certain product is 5,999 yuan, the company subsidy is 800 yuan, and the discount is 5,199 yuan after the discount. Now, the maximum discount of government subsidy is 500 yuan, and the purchase price is 4,699 yuan, which is equivalent to a discount of about 1,300 yuan.

According to the implementation plan for the purchase of new subsidies for mobile phones, tablets, and smart watches (bracelets) issued by the Ministry of Commerce and other five departments, individual consumers can enjoy new subsidies when purchasing three types of mobile phones, tablets, and smart watches (bracelets) digital products with a single sales price of no more than 6,000 yuan. Each person can subsidize one piece per category. The subsidy ratio for each piece is 15% of the final sales price after deducting all discounts from the production, circulation links and mobile operators, and each piece is up to no more than 500 yuan. In other words, it means that after various discounts such as enterprise subsidies, platform subsidies, operator subsidies, etc., they will enjoy the "subsidy and additional subsidies".

In a domestic mobile phone store on Jincheng Road, Xiaoshan District, Hangzhou, there have been more and more customers coming to consult in the past few days. Ding Liyan, a specialty store experience consultant, told reporters that in the past week when the new national subsidy was implemented, the sales of stores have increased significantly, up 10% to 20% compared with the usual growth.

In addition to increasing subsidies for digital products such as mobile phones, this year's upscaling policy has also expanded the product categories of home appliances from 8 to 12.

One ​​week after the implementation of the new policy, in Jiangsu, Ningbo, Zhejiang and other places, consumers can enjoy a maximum subsidy of 20% for four types of expanded products such as microwave ovens, rice cookers, water purifiers, and dishwashers. Yang Deng, sales manager of Jiangsu Huaian Suning Appliances, told reporters that the number of orders placed in the store has increased significantly.