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Go to the grassroots during the New Year | From "manufacturing" to "intelligent manufacturing", small machines become "intelligent" to break into the big market
2025-04-27 source:CCTV.com

CCTV News: In Shenzhen, there are two private foreign trade companies that make coffee, one makes traditional coffee machines and the other makes robot coffee machines. However, they have become Shenzhen's specialized and specialized enterprises. On the eve of the Spring Festival, grassroots reporters came to these two companies with different styles to see their stories together.

When the reporter visited a science and technology industrial park in Bao'an District, Shenzhen, he was catching up with several Georgian foreign businessmen to visit a foreign trade company that produces coffee machines. After several negotiations, the company received a surprise "New Year gift".

Foreign investors said that they have been in China for a few days, and China's product quality is leading the world, and they are preparing to order 100,000 units.

The company's head Liu Youliang told reporters that in 2024, their foreign trade export volume reached more than 22 million US dollars, and this year's orders have been scheduled to be in the second half of the year.

Now, the coffee machines they produce have been sold to 87 countries and regions around the world, and at this time, Liu Youliang, who is full of confidence, once faced the dilemma of life and death of the company. As a traditional foreign trade enterprise, they entered the market with ordinary household coffee machines, and as customer needs change, the enterprise began to lose money year by year.

Small businesses struggling in the low-end market are in urgent need of breakthroughs. And in what direction should we make a breakthrough? At an overseas exhibition organized by government departments to attend foreign trade enterprises, Liu Youliang learned about the potential market demand for high-end commercial coffee machines.

For three years, I have been working hard to deal with core technologies, and my products have turned from a home coffee machine worth 5000 to a commercial capsule coffee machine worth tens of thousands of yuan. Today, more than 40 products of different prices hold more than 270 domestic and EU patents, creating more than 200 million yuan in revenue for the company every year.

Say goodbye to Liu Youliang who hurriedly took his customers to continue his inspection, and the reporter came to a young robot coffee machine foreign trade company.

Unlike Liu Youliang, Huang Huang is a "post-90s" born in technology research and development. He is not good at speaking and shy and loves to laugh. It is also a coffee machine, but the name of their company is a robot company. After selecting the flavor and flower shape, the robotic arm began to wave it. After 90 seconds, a cup of freshly ground coffee appeared in front of me. The cool and automatic production process allowed Indian merchants who came here for the first time to decisively place an order.

During the interview, we saw that Huang Huang was busy walking with wind. For six years, obsessed with the research on "robot arm" with a R&D team with an average age of 25, he devoted himself to the new market application of robot arm. Using visual capture technology, independent research and development of control systems has been achieved. After tens of thousands of improvements and tests, the precise reproduction of coffee lace was finally achieved.

The solid manufacturing foundation and perfect industrial chain in the Pearl River Delta region also provide support for new foreign trade start-up enterprises like Huang Huang. Huang Huang said that 2024 will be an unforgettable year for his team. In addition to coffee robots, the bartending robots, ice cream robots and other products they developed are exported to more than 60 countries and regions including North America and Europe, and the export volume has doubled compared with 2023.

During this period, through the help of government departments, Huang Huang met a high-tech enterprise. They used big data and other technologies to analyze market trends for foreign trade enterprises and help small and medium-sized foreign trade enterprises expand their overseas business in Shanghai.

It's already late at night, and these foreign trade companies are still tirelessly communicating with merchants thousands of miles away, seizing every opportunity and striving for every order. In 2024, Shenzhen's imports and exports exceeded 4 trillion yuan for the first time, an increase of 16.4% year-on-year. Private enterprises are the most important entity driving Shenzhen's foreign trade growth, and their scale has exceeded 70% for the first time. In 2025, they are still resilience and vitality, with hope, and moving forward bravely.

Last year, Shenzhen's imports and exports exceeded 4 trillion yuan for the first time, which was exciting. Among them, private foreign trade enterprises, as an important growth pole, have shown strong resilience. Today, intelligent transformation injects new vitality into enterprises, helping them break development bottlenecks and open up a broader market. This is the demand for the company's own development and the trend of the times. I believe that in the future, more companies will take advantage of the east wind of intelligent transformation to set sail and inject inexhaustible new momentum into the continuous growth of my country's foreign trade.

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