On the 24th, the State Council Information Office held a press conference to introduce the situation of ensuring market supply during the Spring Festival and promoting holiday consumption.

Miao Muyang, Director of the Industrial Development Department of the Ministry of Culture and Tourism, said that at present, celebrating the tourism and cultural New Year has become a new custom. 2025 is the first Spring Festival after the successful application for the World Heritage of the Spring Festival. The holidays will increase to 8 days, and the people's enthusiasm for travel will be higher, and consumer demand such as cultural and tourism will be released in a concentrated manner. In order to inherit and carry forward the Spring Festival culture and enrich the spiritual and cultural life of the people, the Ministry of Culture and Tourism organized the 2025 Spring Festival themed cultural and tourism activities of "Happy New Year" with a total of seven major sections and 27 main activities.

Scenery of the Tang Dynasty City in Xi'an (photo on January 22, drone photos). As the Spring Festival approaches, the ancient city of Xi'an is full of brilliance, the lights are bright, and the atmosphere is full of the strong New Year. Photo by Xinhua News Agency reporter Shao Rui

In terms of enriching the supply of festival cultural and tourism, a series of activities will be launched such as people-friendly performances, intangible cultural heritage experiences, cultural and museum exhibitions.

The actor performed in the 2025 "Mass Village Evening" Kashsha Car Special (photo on January 23). Photo by Xinhua News Agency reporter Ding Lei

On January 22, the actor performed a flower boat parade in Jiulongwan Wetland Park, Xigang Town, Tengzhou City, Shandong Province. Xinhua News Agency (photo by Li Zhijun)

Miao Muyang, Director of the Industrial Development Department of the Ministry of Culture and Tourism, said that while meeting the cultural and tourism needs of domestic tourists with all their hearts and emotions, they will also enrich inbound travel products and optimize inbound tourism services. More foreign friends are welcome to come to China, see China, and feel China, and experience the joy of the Spring Festival with the Chinese people and experience the cultural charm of the Spring Festival.

On January 14, a foreign friend watched the performance in Manpu Town, Yinchuan City. Photo by Xinhua News Agency reporter Wang Peng

In terms of promoting festival cultural and tourism consumption, the 2025 National Spring Festival Cultural and Tourism Consumption Month will continue to be carried out from January to February, and various support agencies will be organized to introduce various Spring Festival cultural and tourism consumption measures to benefit the people, stimulate consumption vitality, help small and medium-sized cultural and tourism enterprises to expand sales channels, and achieve "benefiting enterprises and happy people". Localities will also launch a series of special cultural and tourism activities, consumption scenarios and people-friendly measures.

On January 14, citizens selected New Year's goods at RT-Mart Supermarket in Helecheng. Photo by Xinhua News Agency reporter Xu Yu

At present, the 2025 Spring Festival themed cultural and tourism activities of "Celebrating the New Year happily" have been fully launched nationwide.

Comprehensive Xinhua News Agency reporter report

Produced by Xinhua News Agency Audio and Video Department