Xinhua News Agency, Kunming, January 24 (Reporters Wu Xiaoyang and Zhao Peiran) The Spring Festival is approaching, and in the trading hall on the first floor of the Dounan Flower Market in Kunming, Yunnan, there are fragrances of flowers and crowds, and New Year's flower sales usher in a "hot" market. According to SF Express, which carries flowers, SF Express recently transported about 200,000 flowers per day, an increase of about 30% over the same period last year and about 200% over the usual period.

On January 22, tourists visited and took photos in the Dounan Flower Market. Photo by Xinhua News Agency reporter Chen Xinbo

Dounan Town, Chenggong District, Kunming City is known as the "Asian Flower Capital". It has the first in Asia and the second in the world's fresh cut flower trading market. It is the "market vane" and "price barometer" of my country's flowers.

The reporter recently came to the Dounan Flower Market. In the 15,000 square meters trading hall on the first floor, cymbidium orchids and Phalaenopsis competed for beauty, and wintersweet and snow willows competed for beauty, just like a sea of ​​flowers. In thousands of stalls, flower farmers and vendors kept shouting, citizens and tourists were shoulder to shoulder, and the passenger flow was more than twice that of usual.

The stall of the flower shop Liu Yu is not big, and more than 30 kinds of Phalaenopsis are filled with Phalaenopsis, and customers waiting to pay are lined up. Wang Zongying's family, who traveled from Sichuan to Yunnan, came to buy New Year's flowers and picked three pots of Phalaenopsis in one go. He said: "The Phalaenopsis is beautiful, elegant and festive, and it is good to place it at home or send it to relatives and friends."

On January 22, Trolley transported flowers in Kunming International Flower Auction Trading Center. Photo by Xinhua News Agency reporter Chen Xinbo

At Kunming International Flower Auction Trading Center, 900 trading seats are full. The prices of more than 1,500 fresh cut flowers in more than 40 categories, including roses, lilies, platycodon, etc., scroll in real time on the screen.

This is the auction hall of Kunming International Flower Auction Trading Center taken on January 22. Photo by Xinhua News Agency reporter Chen Xinbo

Wang Yang, deputy general manager of the Flower Photography Center, said that the average transaction time of each order in the center is only 4 seconds, and recently it has sold about 4 million branches every day. The fresh cut flowers sold at auction will not only be sent to major cities across the country, but will also be sold to more than 50 countries and regions overseas.

"The price of fresh cut flowers has heated up since December 18, 2024, and red flowers are very popular." Wang Yang said that the average transaction price of fresh cut flowers in the Flower Shopping Center in 2024 was 0.94 yuan per branch, and the average transaction price has recently risen to 1.3 to 1.4 yuan per branch.

On January 22, staff took care of flowers used for online sales and display at Kunming Yunshe Flower Co., Ltd. Photo by Xinhua News Agency reporter Chen Xinbo

Offline market business is booming, and "flower e-commerce" has also ushered in a booming market.

"Starting from January 16, New Year's flower sales surged, with daily sales exceeding 10 million yuan on the 22nd, more than three times that of usual." Zhang Yihao, the head of Douyin e-commerce "Yunshe Flowers", could not hide his excitement. In recent days, more than 2 million people have flocked to his live broadcast room every day, and more than 200,000 orders have been traded every day. The market is so hot that it has to "control the flow".

"Flowers are the carrier of the concreteization of a better life." He said, "We are happy to use 'flower e-commerce' to allow more people to buy Yunnan flowers and decorate a better life."