China News Service, Beijing, January 24 (Reporter Liu Liang) Data disclosed by the China Item Coding Center on the 24th showed that as of the end of December 2024, 21.639 million new consumer goods nationwide were added throughout the year, an increase of 14.1% year-on-year (same below). Among them, the supply of traditional festival cultural products has increased significantly.
In 2024, 385,000 new types of traditional festival cultural products were added, an increase of 25.3%, which was faster than the overall level of consumer goods. By quarter, 66,000 new types were added in the first quarter, an increase of 26.2%; 101,000 new types were added in the second quarter, an increase of 22.2%; 117,000 new types were added in the third quarter, an increase of 22.9%; 101,000 new types were added in the fourth quarter, an increase of 30.9%.
Specifically, 201,000 new products such as wine gift boxes, dried fruit gift packs, Mid-Autumn Festival mooncakes, Lantern Festival, etc. in holiday food products increased by 21.6%, an increase of 115,000 new products such as Spring Festival couplets, New Year pictures, Hanfu, Tang suits, firecrackers, etc. in holiday gifts increased by 69,000 new products, an increase of 40.3%.
The relevant person in charge of the China Item Coding Center said that as consumers' sense of belonging to traditional culture deepens, festival cultural products have effectively promoted the prosperity and diversified development of the festival food, dressing products and gift markets with their unique design concepts and rich cultural connotations, as well as the great convenience brought by online and offline sales channels. (End)
