CCTV News: The Spring Festival is getting closer and closer, and New Year’s goods have become an important criterion for everyone to measure the concentration of "New Year’s atmosphere". As the times change, the consumption situation continues to develop with the changes in everyone's lifestyle. From the post-60s generation who grew up in an era of relatively scarce supplies to the post-80s generation whose living conditions are gradually improving, to the post-00s generation who grew up in the Internet era. From the shopping methods of people in different eras and the changes in New Year’s goods list, let’s look at the changes in consumption.
Li Guichang, 63 years old this year, will make a list of New Year's goods in advance before the Spring Festival every year and go to the supermarket to shop according to the list. Many post-60s generations prefer to follow customs and have a strong sense of ritual, revealing the shopping needs of "there should be a New Year atmosphere during the New Year." Pork, beef, mutton, seafood, poultry, eggs, etc. are all their favorite choices.
In Li Qianyun, born in the 1980s, buying New Year's goods was a big deal when she was a child. There are only those few days to go out of the market near my home, and there are only those few days to go out of the mall. We must seize the opportunity to buy them all as soon as possible. For many post-80s generation, the era of "rush to buy" has long passed, and the focus of buying New Year's goods has gradually shifted to "rational consumption". Young people prefer the "online one-stop" New Year's goods purchase method
For middle-aged and elderly people, nowadays, the richness of goods has made them no longer keen on "grabbing" New Year's goods. What are the characteristics of the categories and methods of purchasing New Year’s goods by those young people born in the Internet age?
Now, with the booming development of online shopping, many post-00s can buy all New Year's goods without leaving their homes. For them, the choice of New Year’s goods is always at any time and anywhere, and they usually don’t go offline if they can buy online. According to relevant statistics, this period before the New Year was also the peak period for the consumption of New Year goods for the post-00s group.
The generation who grew up in the rapid development of the Internet and e-commerce have preferred "one-stop" online shopping, and "liberating your hands and making the whole family" has become their main idea for purchasing New Year's goods.
