A community fire, folk culture awakens the strong New Year atmosphere; a lake pen, a study treasure, writes New Year blessings; a "village evening", intangible cultural heritage performance praises the new era... The vast countryside, intangible cultural heritage is aroused by the New Year.

In December last year, "Spring Festival - Social Practice for Chinese Celebrating the Traditional New Year" was included in the UNESCO List of Representative Works of the Intangible Cultural Heritage of Humanity. The countryside is the birthplace of Spring Festival customs and the birthplace of many intangible cultural heritage culture. Many traditional handicrafts, folk activities, and folk art are produced in the countryside and passed down from generation to generation in the countryside.

The intangible cultural treasures that have walked out of the countryside also feed back to the countryside. Taking the intangible cultural heritage workshop as an example, more than 9,100 intangible cultural heritage workshops were built nationwide, directly attracting more than 270,000 people who have been lifted out of poverty, with an annual per capita income of more than 36,000 yuan.

Protecting, inheriting and making good use of intangible cultural heritage is an important part of rural cultural revitalization. To make the light of intangible cultural heritage better illuminate the countryside, we must improve the protection and inheritance system. Strengthen multi-party cooperation, build a platform for integrating intangible cultural heritage resources, promote docking and cooperation among intangible cultural heritage projects, inheritors, research institutions, enterprises and other relevant parties, and improve the level of protection and inheritance. For example, Henan Province has created a "one map of intangible cultural heritage", providing a more authoritative, concrete, unified and comprehensive display platform for intangible cultural heritage projects and intangible cultural heritage inheritors across the province, effectively promoting the protection and utilization, learning and inheritance, promotion and dissemination of intangible cultural heritage resources. We must strengthen efforts to cultivate and support intangible cultural heritage inheritors, encourage them to accept disciples and pass on their skills, incorporate intangible cultural heritage content into the national education system, increase the efforts to spread and popularize, and broaden the channels for talent training. For example, Suide County, Shaanxi Province invited the inheritor of Suide clay sculptures intangible cultural heritage to go to schools and communities to teach and teach, create a "growth chain" of intangible cultural heritage talents, and the inheritance team continues to grow.

Let the light of intangible cultural heritage better light up the countryside, and we must find more "opening methods" for intangible cultural heritage. Explore the modern connotation of intangible cultural heritage, closely combine it with rural civilization construction, and integrate it with rural tourism and other industries to develop, so that villagers can better bulge their pockets and enrich their minds. Develop more "intangible cultural heritage + national trend", "intangible cultural heritage + animation" and other "intangible cultural heritage +" products to realize the innovative inheritance and development of intangible cultural heritage in the new era. Innovate the connection between intangible cultural heritage and young people, and use high-tech means such as artificial intelligence and virtual reality to allow intangible cultural heritage to enter the lives of more young people in a more fashionable and practical way through fashion, home furnishings, cultural and creative products.

In the new year, let us work together to protect, inherit and make good use of intangible cultural heritage, so that more intangible cultural heritage can be active in the stage of comprehensive revitalization of rural areas, add color to help, and light up the brighter prospects of rural areas.