CCTV News: At present, the 2025 "Home Brand Carnival Event" hosted by the Ministry of Commerce is being carried out everywhere. In 2025, many time-honored brands seized the peak consumption season and continuously created consumption experience scenarios. By holding product exhibitions, skills displays, and cultural experience activities, while releasing the vitality of holiday consumption, they also provide consumers with a new experience of "time-honored brands".
Walking into this time-honored dim sum shop in Beijing, the folk experience of making rice cakes attracted many young people.
In 2025, this time-honored brand launched many theme stores in Beijing that are different from traditional stores. From immersive experience stores to interactive treasure hunt stores, each store has also launched a lot of innovative new dim sums. Not only did the passenger flow triple, but the sales also continued to grow.
Consumers' needs are changing, and time-honored brands are also constantly transforming. This time-honored restaurant from Jinan, Shandong opened 25 stores in Beijing in 2025. This time they targeted the customer base of the community residents and adjusted the dishes.
At present, with the continuous development of the takeaway business. Time-honored catering brands also continue to amplify the economic benefits of the takeaway business. In the past two days, this century-old restaurant in Hubei has opened a new "satellite store" in Wuhan Optics Valley Bio City. The 60 square meters store is not big, but the business is extremely prosperous.
Unlike the traditional restaurant dining model of time-honored brands, "satellite stores" have the advantages of small area and flexible location selection. While creating a "small and beautiful" offline experience store, they make full use of the digital services of takeaway platform and combine "online and offline" to attract surrounding consumer groups to a greater extent.
