CCTV News: Since 2025, with the continuous release of the effect of visa-free entry policy, the rapid growth of inbound tourism has become a highlight of the cultural and tourism market during the 2025 Spring Festival. The successive introduction of various policies and measures has also made the "Chinese New Year Tour" for foreign tourists smoother and more convenient.
As the Spring Festival is getting closer and closer, the number of foreign tourists in the Nanjing Road business district in Shanghai has increased significantly. The person in charge of this mall introduced that since the beginning of 2025, the number of tourists from abroad has increased significantly.
In 2025, Shanghai introduced new initiatives to provide foreign tourists with more convenient departure tax refunds, multilingual services, luggage storage and other services. Up to now, there are 65,000 merchants and more than 90,000 terminals in the city that support receiving wild card payments.
The data from the travel platform Qunar shows that during the Spring Festival, among the Chinese cities where foreigners book, the number of air tickets booked in cities with strong historical and cultural heritage such as Beijing, Chengdu, Shanghai, Guangzhou, Xi'an, and Hangzhou is relatively high, and is a popular destination for foreigners.
Tourism and Travel Platform Data shows that as of January 22, the number of domestic flights booked using non-Chinese passports during the Spring Festival increased by 70% year-on-year.
