CCTV News: The 2025 movie Spring Festival will officially kick off. According to online platform data, as of 14:06 on January 23, the total box office of pre-sales of the Spring Festival movies in 2025 exceeded 400 million yuan, which also broke the record of the fastest pre-sales of the Spring Festival movie history in China's film history, which exceeded 400 million yuan at the fastest. As of 0:00 on January 24, the total box office of pre-sales of the 2025 Spring Festival movies has exceeded 440 million yuan.
Movie + Tourism Increase traffic to the Spring Festival cultural and tourism market
The 2025 Spring Festival 6 new films will meet the audience. Among them, many of them combine movies and travel. A variety of activities such as New Year tours are held at the filming locations, filming locations and story sites, etc., to attract viewers to go to the attractions to travel after leaving the theater.
Leling Film and Television City, located in Dezhou, Shandong Province, is the filming location of the upcoming film "Detective Chinatown 1900" during the Spring Festival. During the Spring Festival, the cinema will hold a "Travel with Detective Tang Dynasty · New Year's Day" event.
Another Spring Festival movie "Bears in the Haunted·Restart the Future" deeply integrates movies and tourism through theme parks and other forms.
In addition, many tourist attractions have also linked with Spring Festival movies to launch colorful themed activities.
Liu Guiming, director of the Film Department of the Propaganda Department of the Chongqing Municipal Party Committee, introduced that they strengthened the linkage between film and tourism consumption, and combined with the movie "Fengshen" series to be released soon, among which many of the prototypes of the characters in the "Fengshen" movie come from the Fengdu Scenic Area in Chongqing. They will create a hot topic about "the gathering place for the gods of the gods" in Fengdu Scenic Area, launch a variety of activities such as "Fengshen" "Check in and draw movie tickets for movie shooting locations" and "Movie Tickets for Scenic Area Tickets" to expand the new consumption scenarios of "Movie + Tourism".
