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The "national subsidy" policy has become the highlight of Spring Festival promotions. More "electronic New Year goods" have been added to the people's "shopping carts"
2025-04-27 source:CCTV.com

CCTV News: Recently, various places have officially implemented new subsidy policies for purchasing digital products such as mobile phones, tablets, smart watches and bracelets. As the Spring Festival approaches, many consumers have included these electronic products on the shopping list of New Year’s goods.

In some digital shopping mall counters in Rizhao, Shandong, many consumers come to consult and purchase. It is understood that mid-range mobile phones with prices ranging from 3,000 yuan to 6,000 yuan are the most popular.

According to merchants, since the implementation of a new round of "national subsidy" policy on January 20, the flow of customers entering the store has increased by more than three times compared with the previous one, and daily sales have increased by about 110%.

Consumer Wang Tao said that his child is on winter vacation in college and wants to buy a tablet for his child. The few you like can enjoy the "national subsidy" policy, which can save a lot.

Thanks to the implementation of the new round of "national subsidy" policy and the peak of purchasing New Year's goods during the Spring Festival, supermarkets have set up "national subsidy" zones and expanded publicity and other measures to make the "national subsidy" policy the highlight of the Spring Festival promotion activities.

Lu Gaowei, the head of a merchant, introduced that from how to get coupons in the entire customer process, how to register with real names to how to write off the merchant, to how to submit the information to the Bureau of Commerce for review, they have done many trainings. At the same time, they have increased the inventory volume to cope with the current peak season to buy.

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