Original title: The atmosphere fills these new experiences of "New Year's flavor" are already next level
At present, the 2025 "Home Brand Carnival Event" sponsored by the Ministry of Commerce is being carried out everywhere. This year, many time-honored brands have seized the peak consumption season and continuously created consumption experience scenarios. By holding product exhibitions, skills displays, and cultural experience activities, while releasing the vitality of holiday consumption, they provide consumers with a new experience of "time-honored brands".
Old brands are injected with new vitality
Old brands enter an old dim sum shop in Beijing, and the folk experience of making rice cakes attracted many young people.
Consumer Yu Xinyang: It feels very novel, and this kind of on-site experience is more interactive, so the overall feeling is very interesting.
This year, this time-honored brand has launched many theme stores in Beijing that are different from traditional stores. From immersive experience stores to interactive treasure hunt stores, each store has also launched a lot of innovative new dim sums. Not only did the passenger flow triple, but the sales also continued to grow.
Daoxiang Village No. 0 Treasure Hunt Pavilion salesperson Sun Han: The four dim sums in this treasure hunt series are wrapped in the same pink pastry on the outside, and the inside is a layer of glutinous rice paper. The glutinous rice paper is filled with four different bronze shapes of dim sums. These four dim sums include square tripods, golden cups, phoenix flakes and copper gui, and the excavation process also has the fun of treasure hunting, treasure hunting, and archaeology.
