On January 20, new subsidies for purchasing three types of digital products such as mobile phones were officially launched. According to the "Implementation Plan for New Subsidies for Mobile Phone, Tablet, and Smart Watch (Bracelet) Purchase" issued by the Ministry of Commerce and relevant departments, individual consumers can enjoy new subsidies for purchasing three types of digital products, mobile phone, tablet, and smart watch (Bracelet) with a single sales price of no more than 6,000 yuan. Each person can subsidize one piece per category, and the subsidy ratio is 15% of the final selling price after deducting all discounts, and each piece will not exceed 500 yuan.
It is reported that the first mobile phone in the country that enjoys the new purchase subsidy policy was sold in the Dongcheng Mobile Plaza business hall of Guangdong Mobile Dongguan. The customer who grabbed the first "national subsidy" mobile phone was Mr. Xiong, a citizen of Dongguan. "Purchasing a machine is in line with the subsidy policy. The mobile phone that was originally 3,999 yuan was given a national subsidy discount of 500 yuan, and the mobile phone purchase was reduced by 480 yuan, saving a total of 980 yuan." Mr. Xiong was very satisfied with the strength of the machine purchase subsidy.
From the 20th, new subsidies for purchase of mobile phones and other digital products will be implemented across the country. The specific implementation time and how to apply for subsidies will be subject to local notices. The way to receive subsidies is to pay instantly, and the payment methods are diverse. Consumers can choose to pay through multiple channels such as WeChat, Alipay, and bank cards to maximize the convenience of purchasing new products. Taking Beijing as an example, consumers can obtain subsidy qualifications for mobile phones and other digital products through real-name authentication in the "Jingtong" mini program. After receiving it, you can use it in the online and offline scenarios of enterprises participating in Beijing's policy. Taking JD.com as an example, if you search for "3C National Subsidy" on the JD APP and enter the event page to complete the qualification binding, you can purchase three types of digital products with a single sales price of no more than 6,000 yuan, and you can enjoy the purchase subsidy. JD.com data shows that as of 12:00 on January 20, the sales of mobile phones increased by 200% month-on-month, tablet sales increased by 300% month-on-month, and smart children's watch sales increased by 100% month-on-month.
Buying new electronic products, how to deal with old products is also a topic of concern to many consumers. Industry insiders recommend that consumers try to choose a platform with regular, certain popularity, and relatively complete pre-sales, during-sales, after-sales and refund services when dealing with old electronic products. These platforms usually have strict item review and inspection mechanisms and provide transaction guarantee services, and have strong technical strength to ensure the safety and reliability of transactions.
Some consumers are worried about the behavior of merchants raising prices first and then subsidizing subsidies. In response, relevant departments stated that for business entities that find that there are price violations such as failure to fulfill price commitments, raising prices first and then subsidies, and embezzling subsidies, they should be cancelled as soon as possible and the state subsidy funds should be recovered. We will open up channels for consumer reporting and complaints, strengthen supervision and random inspections of consumer goods quality supervision and inspections, and severely crack down on behaviors such as fakes as real, inferior ones as good, old as new, unqualified products as qualified products, and forge and use energy efficiency and water efficiency marks.
