Go away, go get New Year’s goods!

Purchase New Year pictures, select specialties, and choose delicious food... As the Spring Festival approaches, buying New Year’s goods is an indispensable event for every household. People go to markets and prepare New Year’s goods, and the atmosphere is full of the strong New Year atmosphere. The full-minded New Year’s goods “shopping cart” carries people’s expectations and hopes for the new year.

Consumption is an important engine of economic growth, a key link in smoothing the domestic circulation, and a direct reflection of the people's needs for a better life. Many experts said that consumption during the Spring Festival has the characteristics of large scale, long cycle and sufficient popularity, which provides a vivid footnote for my country's economic recovery and improvement and solid promotion of high-quality development.

"I bought pastries and dried fruits from Daoxiangcun and roast duck from Quanjude, several packs of large and small, and brought them back to give my relatives and friends the authentic Beijing flavor during the Chinese New Year." Ms. Yang, a Jilin native who works in Beijing, told reporters.

Food is the most important thing for people, so everyday local delicacies are indispensable for New Year’s goods purchases. In order to supply the Spring Festival market, in Wudi County, Binzhou City, Shandong Province, local fishermen are stepping up harvesting oysters; in Pengshan District, Meishan City, Sichuan, growers have introduced drones to transport fresh fruits - rake tangerines, and sent this "winter sweetness" to all parts of the country; in Xi'an Village, Quangang Town, Fengcheng City, Jiangxi Province, villagers seized the sunny weather to roll, make noodles, and dry noodles, so that authentic and delicious food can "go to the appointment" on time.

The reporter noticed that this year's New Year's food has more "new Chinese specialties". Extra virgin olive oil in Longnan City, Gansu, macadamia nuts in Yunnan, cranberries in Fuyuan City, Heilongjiang City, and Tianquan County caviar in Tianquan County, Sichuan... These "foreign goods" that were originally produced outside the region and consumed outside the region have been produced in large quantities in China's fields and factory workshops, enriching people's New Year's goods "shopping carts".

This year welcoming the first Spring Festival after the successful application for World Heritage. Traditional culture and modern elements complement each other, adding a unique charm to the New Year’s “shopping cart”. Recently, the intangible cultural heritage flower buns in Wenxi, Shanxi have ushered in the peak sales season. After the twelfth lunar month, orders from all over the country have been continuously flowing; the antique New Year painting elements of the Yangliuqing Ancient Town in Tianjin are "full", and customers are coming to select them in a constant stream; as a "world supermarket" - Yiwu, Zhejiang, New Year's goods orders are popular this year, and zodiac snake cultural and creative products are favored; in addition, Heilongjiang, Shaanxi, Inner Mongolia, Zhejiang and other places have held unique intangible cultural heritage New Year markets to release consumption potential in creating a strong cultural New Year atmosphere.

The offline popularity is high, and the online orders are busy. As the first online key event of the Ministry of Commerce in 2025, the "2025 National Online New Year's Festival" is in full swing. Major online platforms have successively launched various promotional activities such as discounts, discounts, flash sales, etc. Some platforms have also cooperated with banks to launch payment discount activities to further reduce shopping costs and provide consumers with a convenient and rich shopping platform.

Since the beginning of this year, with the introduction of the policy of expanding consumer goods with old and new, more new products such as super-large-caliber washing machines and 3D facial recognition smart door locks have been put into the New Year's goods "shopping cart"; New Year's flowers with ornamental value and carrying beautiful meanings are becoming the new favorites of many families' New Year's goods; new New Year's goods such as silk snakes, fun lanterns, and sliding snakes are popular among young people... The booming New Year's goods market shows people's love and yearning for a better life, and also reflects a vibrant and steaming China.

"Looking forward in 2025, my country's economic foundation is stable, has many advantages, strong resilience and great potential. The long-term positive support conditions and basic trends have not changed. As various consumption expansion policies and measures continue to be effective, it is expected that the overall consumption market will maintain a stable growth trend." Li Gang, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, said. (Intern He Yuwei also contributed to this article)