CCTV News (News Network): As the Spring Festival approaches day by day, the New Year atmosphere in various places is getting stronger, and the rich and colorful Spring Festival cultural elements allow people to welcome the festive and peaceful Chinese New Year in the traditional cultural atmosphere.

Watching lanterns during the Spring Festival is an important traditional custom. In recent days, colorful lanterns have been lit up in various places to welcome the New Year. On the evening of January 22, with the theme of "Shaking China and Huacai Bay Area", the first Guangdong-Hong Kong-Macao Greater Bay Area Lantern Festival was grandly opened. 218 groups of lantern scenes and tens of thousands of colorful lanterns presented a Chinese flavor and Lingnan style. At the same time, traditional and modern elements were organically integrated in the dazzling lights. At the Spring Festival Lantern Festival in Tangshan, Hebei, Nanning, Guangxi and other places, traditional New Year lanterns, water surface lanterns, land lanterns, etc., are mainly about local cultural characteristics. At the Shanghai Yuyuan Lantern Festival, tourists watch lantern exhibitions and visit intangible cultural heritage fairs. The lantern group with historical stories is more popular among young people.

Intangible cultural heritage makes the New Year atmosphere more abundant. In the Tulou Tower in Hua'an, Fujian, the colorful intangible cultural heritage folk customs were staged lively, and the dragon dance team was shuttled between the Tulou Towers, majestic, and the young people's hand-held dance was cheerful and enthusiastic. Wenshan, Yunnan focuses on "intangible cultural heritage New Year" this year, with multi-ethnic people dancing ethnic dances and sharing traditional food, flowers and rice. In Urumqi, Xinjiang, people play drums and dance to welcome the New Year.

Intangible cultural heritage food means auspiciousness. Jiangsu Funing Cake, which has a history of more than 700 years, is particularly popular and is a must-have New Year’s goods in the local area, meaning to climb up step by step. In Huaibei, Anhui, every family steamed flower buns, and in this long-standing traditional New Year custom, we will seek a prosperous and prosperous future.

In the strong New Year atmosphere, a variety of intangible cultural and creative products also bring consumers a unique cultural experience. In Wuzhong, Ningxia, paper-cutting, embroidery, tiger-head hats and other items in the Year of the Snake are displayed one by one, and people appreciate the traditional Chinese culture while watching. At the China Arts and Crafts Museum in Beijing, visitors can immerse themselves in the intangible cultural heritage projects from all over the country and experience the unique traditional culture of celebrating the New Year in one stop.