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Chinese and American tourists "go in both directions" and have broad space for cultural and tourism cooperation
2025-04-27 source:CCTV.com

CCTV News: Since 2024, direct flights between China and the United States have increased, and the business community and local provinces and states have close contacts. Multi-field and multi-level cooperation has promoted personnel exchanges, but also promoted cultural and tourism exchanges.

The China Tourism Research Institute estimates that the number of outbound tourists in China will reach 130 million in 2024. The reporter learned from many travel agencies that with the continuous optimization of visa policies, transportation services, etc., China's tourism market to the United States is recovering rapidly.

Dai Bin, director of the China Tourism Research Institute, said that Chinese tourists have brought increased consumption to the United States and promoted employment, which has greatly promoted hotels, restaurants, travel agencies, and tour guide services.

In terms of entry, with the continuous expansion of my country's visa-free "circle of friends" and the improvement of inbound tourism infrastructure, the inbound tourism market will grow rapidly in 2024.

In recent years, China has actively promoted the integration of culture and tourism, deeply combined traditional culture with modern technology, and launched a series of innovative projects such as the Forbidden City Digital Exhibition and Dunhuang virtual interactive experience, which has attracted much attention at home and abroad. Experts believe that as China and the United States continue to deepen cooperation in cultural and tourism industries, it will not only provide tourists from both countries with richer and more diverse tourism products, but will also inject new impetus into the global tourism industry.

Wei Xiang, a researcher at the Institute of Finance and Economics Strategy, Chinese Academy of Social Sciences, said that China's service capabilities can not only provide cultural tourism services for inbound tourists, but also bring our new technology and our current new tourism model back to their own country through the tourism footprints of inbound tourists and their tourism consumption. This is also a very good and active service trade export.

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