The times have changed, and the form of the New Year has always kept pace with the times, but purchasing New Year's goods has always been an important ritual for the New Year. The New Year shopping cart of Chinese families records the changes in national consumption, highlighting the rapid development of society and the rapid development of people's lives.

This year, the consumption behavior of buying New Year's goods has undergone new changes: sugar-reduced New Year's flavor snacks and green and environmentally friendly fireworks reflect a healthier and greener new trend of New Year's goods consumption; various "foreign New Year's goods" poured into ordinary people's homes, confirming that the supply of New Year's goods is becoming more abundant; from bustling "climbing the market" to "buying, buying, buying, buying" without leaving home, it reflects the profound impact of the new business model on consumption models.

■Time-made brands are revitalizing

Following the changes in consumer demand, time-made brands are transforming towards health, and green and healthy have become a new trend. More consumers are willing to pay for "a bit better", "a bit healthier" and "a bit fresher". In order to cater to these new preferences, time-honored brands are seeking innovation and change. Some old brands have launched products without sugar or low-sugar oil, which are popular among the people.

■ "Foreign New Year's goods" embrace great opportunities

The proportion of "foreign New Year's goods" among the New Year's goods purchased by Chinese people continues to rise, highlighting the upgrading and changes in the consumption structure. "Foreign New Year's goods" have flew into the homes of ordinary people, and the prices have gradually gone from expensive to "people-friendly", and have also witnessed the open Chinese market becoming a great opportunity in the world.

The high-quality supply of "foreign New Year goods" and the enthusiasm of consumers to purchase "two-way" is also an example of the continuous expansion of my country's imports and the stronger consumer demand. In recent years, my country has continuously reduced import tariffs on consumer goods, expanded market access to countries around the world, and shared China's economic development opportunities.

■New scenes release new vitality for consumption

As the Spring Festival approaches, the market activities with strong New Year atmosphere in various places are full of lively. It not only has the "fireworks" but also the "atmosphere".

From the bustling "climbing the big market" bargaining, to "watching all kinds of New Year's goods in one day" in the live broadcast room without leaving home, to placing an order with a finger and waiting for the New Year's goods to be delivered to your door, the changes in buying New Year's goods over the years have also been reflected in the changes in consumption channels, scenarios and models.

Time-class New Year goods are introduced, "foreign New Year goods" are coming one by one, overseas specialty products are placed in one click, personalized customized New Year goods are emerging one after another, and online and offline New Year goods festivals are integrated... With the advancement of science and technology and social development, New Year goods consumption will also lead to more new forms, adding more brilliant colors to the New Year.

Comprehensive Xinhua News Agency reporters' reports

Editors: Li Jialin, Hao Yilin

Produced by Xinhua News Agency Audio and Video Department