CCTV News: Since the pre-sale of the 2025 Spring Festival movie was launched on January 19, it has set a number of records. What are the new characteristics of this year's Spring Festival? What is the secret behind the continued recovery of the film market? Let’s pay attention together.

The rise of domestic film IP content brands create box office reputation

It is not easy to attract audiences to the theater again and again. The sequel often brings a more picky movie viewing experience. In pre-sales, the top sequel movie with the box office rankings is "Nezha: The Devil Child's Trouble", and this movie has been six years since its first release. Being willing to use longer time and cost to shape better stories is the key to the sustainable development of Chinese film culture. Among these domestic movie IPs, there are many elements of Chinese traditional culture. "Nezha: The Devil Child's Trouble" and "The Second Part of the Gods: The War of the Fire of Xiqi" both originated from the ancient Chinese mythological masterpiece "The Romance of the Gods".

Wei Pengju, director of the Institute of Culture and Economics of the Central University of Finance and Economics, said that the added effect of national trends on the consumption of the film market is whether it is Chinese traditional culture or national sentiment.

From production to screening, the entire film industry chain is improved

Of course, if you want to attract audiences to the theater and really "pay the bill" for the movie, you should not only rely on the elements of traditional culture themselves, but also have excellent production. In Qingdao Oriental Film City, the filming location of "The Second Part of the Gods: War of Xiqi", the reporter saw that with the help of advanced production technology, the video effects and action scenes of the film have been fully upgraded, and the number of special effects shots in the entire film exceeds 2,000.

The box office of this year's Spring Festival is expected to exceed 8.5 billion

Not only the production end technology is more excellent, but the screening process at the end of the industrial chain is also more complete. Data shows that last year, the box office of third- and fourth-tier cities accounted for 40%, and the net increase in screens in urban theaters throughout the year was 4,658, and the total number of screens exceeded 90,000 yuan. Another interesting detail is that the box office of the Special Effects Hall exceeded 3 billion yuan throughout the year, contributing 7.2% of the box office with 2.7% of the sessions. More screens and better effects further stimulate the audience's enthusiasm for consumption. According to forecasts, the total box office of this year's Spring Festival will exceed 8.5 billion yuan, which is expected to hit a record high.