CCTV News: As the Spring Festival approaches, the film market is gradually becoming hot. Since the 2025 Spring Festival period started pre-sale on the 19th, it has set a number of records. According to data from the online platform, as of 9:16 am on the 20th, the total box office pre-sale in the 2025 Spring Festival has exceeded 200 million yuan, once again breaking the record of the fastest pre-sale box office in the Spring Festival in Chinese film history. As of 00:00 on the 21st, the total box office of the pre-sale in the 2025 Spring Festival has exceeded 270 million.
The 2025 film Spring Festival starts after sales at 9:00 on January 19. By 2:27 pm that day, the total pre-sale box office during the schedule exceeded 100 million, breaking the record for the fastest pre-sale of the Spring Festival in Chinese film history. By 9:16 am on the 20th, the total pre-sale box office for the schedule exceeded 200 million, once again breaking the record for the fastest pre-sale box office for the Spring Festival in Chinese film history! As of now, the average length of the 2025 Spring Festival movie has reached 137.3 minutes, an increase of nearly 30 minutes from the 2024 Spring Festival, breaking the record of the longest average length of the Spring Festival movie in Chinese film history.
As of now, a total of 6 films are scheduled to be released in the 2025 Spring Festival, namely "The Legend of the Condor Heroes: The Greatest Man", "Nezha: The Devil Child's Trouble", "Detective Tang 1900", "The Second Part of the Gods: War of Xiqi", "Operation Dragon" and "Bears in the Haunted·Restart the Future". Factors such as rich genres, strong box office appeal, and high special effects content make the audience and theaters look forward to this year's Spring Festival movies.
In addition, relevant departments and cinema chains will also increase preferential subsidies during this year's Spring Festival, introduce various measures to benefit the audience and improve the viewing experience.
