CCTV News: The Spring Festival is the peak season for flower consumption over the New Year. The latest data from the China Flower Association and major e-commerce platforms show that the consumption of New Year flowers during this year's Spring Festival is characterized by diversification, high quality and more affordable prices.

Simultaneously with consumer needs, the variety and quality of New Year flowers have been improved. More than 100 traditional New Year flowers, including Phalaenopsis, Cymbidium, Cymbidium, Azalea, Peony, etc., are launched in a concentrated manner, ensuring sufficient supply of the festival market and meeting the different needs and preferences of consumers.

Comprehensive data from major online sales platforms such as Huayibao, JD.com, and Pinduoduo found that in addition to traditional New Year flowers, the sales of new domestic New Year flowers such as peony, wintersweet, and holly increased by more than 10 times year-on-year this year. The sales of flowers such as roses, lilies, sunflowers, and platycodon, which are more popular among young people, increased by more than 50% year-on-year.

The flowers are more "fresh", and the market goes down. Flower sales pay attention to preservation and immediacy. During the transportation process, it is necessary to ensure the timeliness of low-temperature transportation and distribution throughout the process to ensure that the users receive complete and fresh flowers. In addition, the significant change is the increase in the number of users in the county consumer market, and the sales of flowers in third- and fourth-tier cities, counties and even towns have increased significantly, increasing by more than 10 times compared with the past.

The variety and services are "new" and consumers have many choices

In the interview, the reporter found that innovative and creative measures have enhanced the added value of the flower industry, and various "new tricks" light up new consumption of flowers. The 2025 Beijing Home Horticultural Carnival and New Year's Famous Flowers in Beijing event kicked off before the Spring Festival, and more than 20 million pots of New Year's Flowers were launched one after another.

The manager of the flower kitchen and flower island is this teacher Wu. As a senior flower gardener and flower arrangement master, the peak season for flower consumption in the New Year is also a good time for practical training. Many of the new students she led are "post-95s" and "post-00s".

New occupations and new technologies have given birth to new "flowers" in the market, and the reporter found a lot of creative flowers.

In the interview, we found that ornamental pineapples and Guizhou azaleas were not originally local flowers in Beijing, but these newly launched products this year are very popular among the market.

New gameplay of "combination" and "cross-border" "new momentum of "beautiful economy"

In the interview, the reporter also learned that "combination potted plants" and "cross-border integration" have become the new highlights of Beijing's flower consumption this year.

At the Beijing Flower Trading Center, the reporter saw that more and more New Year flowers with similar living habits are debuting in "groups" and "groups" for sale.

The flower pot and booth design of combined potted plants are also innovative. The raw materials used in the flower pot are bamboo products, which can be degraded, recycled and reused; the booth borrows new ways of playing in furniture stores, and can be reused while integrating creativity.

"Group" and "group" rely on team "fighting", but the prices are generally slightly higher. These "single-one-one" single-branch flowers and single-plank flowers that rely on individual breakthroughs are more affordable, and focus on simplicity and lightweight.