CCTV News: Yiwu, Zhejiang is a city built on the market. It connects more than 200 countries and regions on one end and more than 2.1 million "Made in China" enterprises on the other end. "Small commodities, big markets" have always been Yiwu's proud "world business card".

In recent years, in order to create greater value for small commodities and open up a larger market, Yiwu has taken the initiative to seek change. Since 2023, Yiwu China Small Commodity City has begun to "go to the sea together". At the beginning of 2025, new moves have been taken here.

The area in front of you is Yiwu International Trade City, with 75,000 business locations, gathering 26 major categories and more than 2.1 million products. On January 10, in this huge commercial city, the "Yiwu Good Goods" brand overseas collection store officially opened, and the scene was very lively.

After screening, this store currently brings together more than 2,000 Yiwu small products from more than 70 brands. On the day of opening, domestic and foreign buyers and merchants negotiated a lot of deals here, and the contract orders reached 120 million in 5 hours.

In fact, the goods in the Yiwu market have already radiated to more than 200 countries and regions around the world, but most of them are OEM. This time, the brand collection store will use the whole store output model to realize the "going overseas" from the product to the brand "going overseas". In the interview, building your own brand is also the most urgent need for many merchants now.

Faced with fierce competition in global trade, Yiwu must strive to run faster and last longer. Therefore, in 2023, Yiwu released the "Yiwu China Small Commodity City" brand overseas plan to the world.

By the end of 2024, the brand overseas plan has been implemented in more than 20 countries, helping nearly 5,000 business entities to explore overseas markets.

Xiao Wenxin has been doing business in the Yiwu market for more than 20 years and has a store in Brazil. After understanding the "brand overseas" plan, he cooperated with the mall group, where he was responsible for the site selection and decoration of Brazil's overseas exhibition halls, and the mall group provided other related services, including the most difficult supply chain integration problem for small and medium-sized enterprises. In 2024, his company opened up sales, and sales increased by more than 30%.

So calm down and polish slowly. If you have your efforts, you will always get rewards. Yiwu is now expanding sales and enhancing influence by creating independent brands and "going together to go overseas". The "Yiwu Good Goods" brand overseas collection store opened only 8 days ago. The No. 2 collection store, which cooperated with a Kenyan company, opened. Yiwu Goods will open a new market in Africa.