Yiwu, Zhejiang, is a city built on the market, connecting more than 200 countries and regions on one end and more than 2.1 million "Made in China" enterprises on the other end. "Small commodities, big markets" have always been Yiwu's proud world business card.

In recent years, in order to create greater value for small commodities and open up a larger market, Yiwu has taken the initiative to seek change. Since 2023, Yiwu China Small Commodity City has begun to go out to sea. As soon as 2025 begins, new moves have been taken here.

Yiwu International Trade City has 75,000 business locations, bringing together 26 major categories and more than 2.1 million products. On January 10, in this huge commercial city, the "Yiwu Good Goods" brand overseas collection store officially opened, and the scene was very lively.

Yiwu International Trading City Merchant Rick: This collection store is really good. Many customers expressed their favor for our brand as soon as it opened. It was really surprising.

On the day of opening, domestic and foreign buyers and merchants negotiated a lot of transactions here, and the signing orders in 5 hours reached 120 million. So, why is this store so attractive?

Yiwu International Trade City Merchant He Lihong: The original intention of the brand collection store is to enable more Chinese brands to land overseas. Those who settle in the collection store must have registered overseas brands abroad. The second must have independent research and development capabilities. The third is that companies that want to build brands themselves and then go overseas to build global brands together.

After screening, the store currently brings together more than 70 brands and more than 2,000 small Yiwu products. In fact, the goods in the Yiwu market have already radiated to more than 200 countries and regions around the world, but most of them are OEM. This time, the brand collection store will use the whole store output model to realize the product going overseas to the brand going overseas. In the interview, building your own brand is also the most urgent need for many merchants now.

Yiwu International Trade City Merchant Liu Bo: Yiwu talked about quantity before, how much can my products produce to the world every year. But behind this volume, the profit margin is getting smaller and smaller. We need to have our own brand, and we actually already have this strength.

Don't wait, don't compromise, in the face of fierce competition in global trade, Yiwu must strive to run faster and last longer. Therefore, in 2023, Yiwu released the "Yiwu China Small Commodity City" brand overseas plan to the world.

By the end of 2024, the brand overseas plan has been implemented in more than 20 countries, helping nearly 5,000 business entities to explore overseas markets.

General Manager of Yiwu China Small Commodity City Group Overseas Investment Development Co., Ltd. Yuan Ying: When small and medium-sized enterprises go out, their risk resistance is not that strong. When we go overseas with the power of the platform, it will be easier for some overseas platform-type companies to notice us. Then we have joined forces to help these companies with some platform models and invest in overseas infrastructure. It is equivalent to building a ship for the merchant or erecting a highway.

The ship and road that Yuan Ying mentioned are actually five different models of serving overseas enterprises. This includes the construction of overseas sub-markets, overseas warehouses, overseas exhibition halls, overseas exhibitions and overseas stations. These infrastructures can provide merchants with overseas sales platforms, product display platforms, warehousing and stocking, logistics and other services.

He Lihong, who has always wanted to make his own brand bigger and stronger, opened up the German market with the assistance of the mall group. In 2024, the sales of hot-selling products of her brand under her name soared by more than 60%.

Yiwu International Trade City Merchant He Lihong: The most important thing about a brand is a complete system, and R&D, marketing, service and quality must be the best. Our R&D team now has more than seventy designers. Make a packaging and design almost tens of thousands of models one year in advance.

Xiao Wenxin has been doing business in the Yiwu market for more than 20 years. He has a store in Brazil. After learning about the "brand going overseas" plan, he cooperated with the mall group, and he was responsible for the site selection and decoration of Brazil's overseas exhibition halls. The mall group provides other related services, including the most difficult supply chain integration problem for small and medium-sized enterprises. In 2024, his company opened up sales, and sales increased by more than 30%.

So calm down and polish slowly. If you have your efforts, you will always gain something. Now Yiwu is expanding sales and enhancing influence by creating independent brands and going overseas. The "Yiwu Good Goods" brand overseas collection store opened only 8 days ago. The No. 2 collection store, which cooperated with a Kenyan company, opened. Yiwu Goods will open a new market in Africa.

Yiwu International Trade City Merchant He Lihong: It is of great significance to us. The vitality of Chinese brands is hoped to continue from our generation, and the future stage will have unlimited space.