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The "old-for-new" policy "renewal" ignites consumers' enthusiasm for purchasing, and the market production and sales are booming "hot"
2025-04-26 source:CCTV.com

CCTV News: On January 20, many places across the country officially began to implement new purchase subsidy policies for mobile phones, tablets, smart watches and bracelets, and "old trade-in" drives both production and sales.

Reporter visits the store and consumers are enthusiastic about changing new products

In a digital product store in Beijing, there are endless customers in the store, and the staff actively cooperate to guide and promote.

According to the policy requirements this time, mobile phones, tablets, and smart watches and bracelets products with final sales price not exceeding 6,000 yuan can participate in the subsidy. Among them, products with prices between 3,300 and 6,000 yuan can be subsidized by 500 yuan; products with prices below 3,300 yuan will be subsidized according to the 15% standard.

The hot sales side has also driven a surge in orders on the production side. In a front-end production company in Jiangsu, all processes are automated. The relevant person in charge told reporters that at present, most of the mobile phone models that companies participate in the national subsidy can produce a new phone in an average of 6 seconds on this production line.

Political promotion The domestic sales of mobile phones are expected to reach 300 million units this year

According to the Ministry of Industry and Information Technology, under the promotion of this policy, the domestic sales of mobile phones are expected to reach 300 million units this year.

Song Shuang, a researcher at the Cydie Research Institute of the Ministry of Industry and Information Technology, introduced that the "two new" policies not only stimulate purchasing demand, but also promote the pace of product renewal and replacement. Accelerate the promotion of old-for-new consumer electronic products, accelerate product updates and service upgrades, and have a positive impact on upstream and downstream raw materials, instruments, equipment and other industries.

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