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"Ski +" joins hands with the spring node to highlight the "ice and snow economy" and new consumption scenarios continue to be hot
2025-04-26 source:CCTV.com

CCTV News: At present, the Beijing National Alpine Skiing Center in the Yanqing Olympic Park in Beijing is ushering in more and more professional skiing enthusiasts. They have a special liking for challenging high-standard ski slopes. Recently, new snow tracks and new ways to play have been launched there.

At the Beijing National Alpine Skiing Center, Ruixue Avenue, the training track for the Winter Olympics landing event, this ice and snow season is open to the public for the first time. The length of this snow trail is close to 2,200 meters, with a maximum slope of 64%.

As of now, 10 snow tracks have been opened here, covering junior to expert snow tracks. According to the person in charge of the ski resort, judging from the data of the ski resort in 2025, there are more and more ski enthusiasts who choose advanced ski slopes.

In order to ensure the safety of ski enthusiasts, the ski resort is equipped with professional patrol teams, which not only monitor the snow quality regularly, but also shuttle and patrol the snow tracks to promptly detect ski enthusiasts who need assistance.

It is understood that at present, this place has entered the peak of passenger flow during the ice and snow season. In 2025, the number of ski enthusiasts received will increase by about 50% compared with the same period in 2024, and the peak period will continue until mid-February. "One-stop" ski resort, the number of appointments for the New Year in the ski resort has increased

Beijing welcomes the ice and snow heat again this winter. The peak passenger flow brought by the National Alpine Skiing Center has also made the consumption scenarios such as accommodation and catering here continue to be popular, and the local area has launched a variety of innovative services to meet the needs of tourists.

At the Winter Olympic Village Resort Hotel at the foot of the ski resort, a "ski + accommodation" package has been launched recently, opening athletes' rooms so that consumers don't have to go out of the park and experience ski vacation in a "one-stop" manner.

This room is a room where Chinese athletes once lived during the 2022 Beijing Winter Olympics, and is currently open to ordinary consumers. Each bedside has a remote control that controls the bed, which has multiple modes such as capsule mode, watching TV and reading. Among them, the capsule model is particularly popular among consumers. In this mode, the head of the bed and the end of the bed can slowly rise upward, and finally the tail of the bed can be increased to about 20 cm, which is more conducive to the blood circulation of consumers' legs and relaxing the whole body after skiing.

According to hotel staff, Friday and Saturday are the peak occupancy here, with the occupancy rate reaching about 80%. Among them, family rooms are particularly popular.

As the Spring Festival approaches, the hotel has received many appointments, and many ski enthusiasts choose to come here to celebrate the New Year. While relaxing and entertaining, you can also participate in the Spring Festival activities held here to experience special catering and markets, and experience the strong New Year atmosphere.

At present, the number of room reservations during the Spring Festival has reached about 300, accounting for 43%. It is expected to reach a full state during the Spring Festival.

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